10 Steps to Good Copywriting
Clear communications can result in better fundraising and awareness, but all too often copywriting gets overlooked in favour of more pressing tasks. This session will offer a step-by-step approach to creating concise and compelling content that will help your organisation stand out.
This workshop will cover:
- The basics of copywriting.
- How to write engaging copy.
- Composing enticing headlines.
- How to tailor content to your audience.
- Establishing your charity's tone.
Trainer Bio: Rachel Stafler
Rachel is a copywriter and journalist, helping charities, businesses, start-ups and government agencies attract new clients, raise money and increase brand awareness. She is a regular contributor to Costco Connection magazine and thirtytwoseven.com, a site for working mothers.
Rachel started her career at NBCNews.com in New York and has covered events ranging from the serious to the whimsical, including post-9/11 New York, the Olympic Games in Athens and Torino, the royal wedding, and her own adventures in parenting. Rachel has also contributed to TODAY.com, HELLO! US, Kveller and the Baltimore Jewish Times/Washington Jewish Week.
We ask that all attendees arrive 15 minutes before the workshop starts to allow for registration and ensure a timely start and the smooth running of the workshop. Tea and coffee will be provided throughout the day, however lunch will not be provided.
If the places have all been filled please do add your details to the waitlist and we will let you know as soon as a place becomes available.
Cancellations and Refunds:
If you cancel your place at least 2 full working days before the event takes place then you are entitled to a full refund by request. Refunds for cancellations after this point are given at the discretion of Small Charities Coalition.
If you cannot make a workshop please advise us as soon as possible. Workshops normally have a waitlist and if you notify us early enough then there's a good chance another charity can attend in your place.
When & Where
Small Charities Coalition
Small Charities Coalition is a national membership organisation that helps trustees, staff and volunteers of small charities access the skills, tools and information they need to get going and do what they do best.
For more information visit www.smallcharities.org.uk