West Sussex Recover & Rise #6: Social Media for Business | Training

In the New Year, West Sussex County Council is supporting a new initiative across the county to help small businesses who are finding the current climate commercially tough.

The West Sussex Recover & Rise in 2021 program is a series of nine FREE online workshops designed to give small businesses a robust toolkit to not only survive through another year of unpredictable times, but to thrive.

These sessions have been put together by local experts (Rume2, Shake It Up Creative & Creative Bloom in partnership with the County Council) to help business owners define, communicate and market in the right way to attract and retain customers throughout 2021.

From product/service definition to networking, from setting goals & KPIs to tracking success through analytics, from action planning to digital marketing, this program will give small and micro companies the structure and sales that many of them desperately need as we head into a new year.

The sessions will be run online and will take place at 12pm every Tuesday & Friday from Tuesday12 January.

Interested organisations can use the link below to sign up for any or all of the sessions.

Sign up to workshops.

The business must be located within West Sussex to be eligible for these workshops.

SOCIAL MEDIA FOR BUSINESS

Gain both a theoretical and practical overview of the main social media marketing channels used for business – Facebook, Twitter, LinkedIn and Instagram. The session will guide businesses on how to include social media within their overall marketing strategy. Learn about profile management, content planning and generation, engagement and scheduling. An insightful starting point for marketing a business through social media with the aim of achieving organic brand visibility and lead generation.

WHO IS THIS EVENT FOR?

This workshop is ideal for small business owners and micro businesses who want to use social media to market their business and increase their digital visibility. Ideal for people who want to utilise social media in a more strategic way, those who are not already comfortable with social media for business and startups that plan to use these core platforms to effectively market their new company.

WORKSHOP CONTENT

You will leave this workshop knowing:

• The difference between the core 4 social media platforms

• The essentials of profile management

• How to generate content ideas

• How to encourage post engagement

• Recommended scheduling tools

• How to measure what’s working

“Shake It Up does what it says. Tells you what you need to know (and might have forgotten) and shows you how to do it better.” – Steph Savill, FoxyLadyDrivers.com

This workshop is part of a nine series set of workshops for West Sussex Recover & Rise 2021 - to see other workshops available click here.

The session is hosted by Rachael Dines, a Chartered Marketer and the Director of Shake It Up Creative who has 20 years marketing experience across employed, self-employed and Director roles. Rachael also provides marketing mentoring for members of the Chartered Institute of Marketing and business advisor services for members of the small business community Enterprise Nation.