Search Engine Advertising

Master search engine advertising to boost traffic, target the right audience, and increase ROI through paid online campaigns.

Overview:

Paid ads are everywhere—at the top of Google, tucked inside YouTube, and floating across your favourite news sites. This course shows you how to be the one placing those ads—strategically, confidently, and with measurable impact. If you're ready to reach potential customers who are actively searching, you're in the right place.

From campaign structure to ad copy, budgeting to analytics, we cover the essentials of search engine advertising in plain English. No fluff. No jargon overload. Just smart strategies to help you create ads that convert. Whether you're managing one account or planning to scale your approach, this course offers exactly what you need to make sense of Google Ads and other platforms—without needing a PhD in algorithms.

Learning Outcomes:

• Understand the principles of search engine advertising and its benefits.
• Create targeted ad campaigns using keywords and audience insights.
• Write effective ad copy that drives high-quality traffic.
• Optimise ads based on performance data and budget goals.
• Analyse key advertising metrics to measure campaign success.
• Manage and adjust campaigns to improve cost-efficiency over time.

Who is this Course For:

• Marketers seeking to improve their digital advertising performance.
• Business owners wanting more traffic and higher-quality leads.
• Freelancers offering advertising services to various clients.
• SEO professionals expanding their paid search skillset.
• Career changers interested in the digital advertising field.
• Students keen to explore the online marketing space.
• Content creators wishing to promote their work effectively.
• Agencies training new team members in paid advertising basics.

Career Path:

• PPC Specialist – £30,000 per year
• Digital Marketing Executive – £32,000 per year
• Search Marketing Analyst – £35,000 per year
• Advertising Account Manager – £38,000 per year
• Media Buyer – £36,000 per year
• Online Marketing Manager – £42,000 per year