B2B Copywriter — CPD Accredited Training
Get ready to level up your B2B copywriting game with this CPD accredited training session - your words will never be the same!
Location
Online
Refund Policy
About this event
- Event lasts 1 hour 30 minutes
This B2B Copywriter course offers a structured journey through the foundational and advanced skills required to succeed in copywriting within business-focused contexts. Learners begin with introductions to copywriting and business analysis, followed by detailed modules on headline creation, advertisement writing, and multi-format copy delivery—from online platforms to print and press.
The programme also explores copywriting tailored to different media types, providing tips for improving writing and managing deadlines. With a strong focus on the B2B space, each module helps learners develop the precision, tone, and insight expected from a B2B copywriter, supporting clear communication and impactful messaging.
Learning Outcomes:
- Understand core B2B copywriting principles and audience awareness.
- Create compelling headlines and attention-grabbing advertisements.
- Apply copywriting techniques across online and print media formats.
- Manage time and structure effective copywriting workflows.
- Analyse business environments to inform strategic copywriting.
- Write persuasive copy for both mainstream and alternate media.
B2B Copywriter — CPD Accredited Training Descriptions:
In today’s digital economy, B2B Copywriter roles are expanding rapidly, driven by business demand for precise and persuasive communication. The U.S. Bureau of Labor Statistics reports that jobs in writing and content creation—including those tied to business marketing—will grow by around 4% through 2032. Companies are increasingly investing in skilled B2B copywriters to support targeted campaigns, informative sales content, and multichannel storytelling.
This course addresses the growing need for specialised B2B Copywriter expertise. With modules covering everything from headline creation to press-focused writing, learners will develop the confidence to craft messages that speak directly to business audiences. From digital advertisements to print campaigns, each lesson builds insight into how to write with clarity, purpose, and brand consistency.
Whether you're entering the writing field or shifting your communication approach, this course offers a detailed breakdown of the role a B2B Copywriter plays in modern media. With a full 15-module curriculum rooted in copywriting essentials, it provides the blueprint for impactful messaging across a wide array of business platforms.
Who is this course for:
- Aspiring writers interested in mastering the B2B copywriter role.
- Business analysts seeking to enhance written communications.
- Marketing assistants wanting to craft engaging B2B content.
- Media writers looking to shift into business-to-business environments.
- Entrepreneurs producing copy for their own business communications.
Career Path:
- B2B Copywriter
- Content Writing Assistant
- Media Copy Assistant
- Advertising Copywriter
- Marketing Content Creator
- Business Writing Support Officer
Why Choose the Institute of Mental Health?
- Earn a CPD QS Accredited Certificate upon completion.
- Affordable and designed for easy comprehension.
- Instant access to start learning immediately.
- 12 Months of access to course materials after enrolment.
- Enjoy the flexibility of online learning from anywhere in the world.
- 24/7 support available to assist you throughout your learning journey.
- Fully online course with interactive lessons for an engaging learning experience.
Requirements
You don’t need any educational qualifications or experience to enrol in the course.
Do note: You must be at least 16 years old to enrol.
Any internet-connected device, such as a computer, tablet, or smartphone, can access this online course.
Process of Evaluation
After studying the course, an MCQ exam or assignment will test your skills and knowledge. You have to get a score of 60% to pass the test and get your certificate.
Certificate of Achievement
Certificate of Completion – Digital / PDF Certificate
After completing the course, you can order your CPD Accredited Digital/ PDF Certificate for £5.99.
Certificate of Completion – Hard copy Certificate
- You can get the CPD Accredited Hard Copy Certificate for £12.99.
Shipping Charges:
- Inside the UK: £3.99
- International: £10.99
Disclaimer
Please Take Note: This course is delivered entirely online and consists of pre-recorded sessions. You will receive access to the course materials within 48 hours of completing your enrolment.
Refund Policy:
After getting the login details, no refund request is acceptable.
Frequently asked questions
A B2B copywriter creates persuasive content aimed at helping one business sell products or services to another. Their work includes writing for websites, emails, ads, case studies, and more—always targeting business decision-makers.
B2B copywriters in the U.S. typically earn between $70,000 and $120,000 annually, depending on experience and niche. Freelancers and SaaS specialists can earn six figures or more with the right clients.
Examples of B2B writing include blog posts, white papers, case studies, email campaigns, and landing pages written for business audiences4. These materials aim to inform, persuade, or convert other businesses.
Yes, B2B copywriting is in high demand due to the rise in digital marketing and content-driven sales strategies6. Businesses increasingly rely on skilled writers to communicate complex ideas clearly and drive conversions.
Copywriting can be a high-income skill, especially in niches like finance, tech, and B2B SaaS8. Experienced copywriters often earn $90K–$200K+ annually, with top freelancers charging premium rates.
Start by mastering persuasive writing and understanding business audiences. Build a portfolio with blog posts, case studies, or white papers, then network and pitch your services to companies or agencies.