Going viral may sound like catching a cold, but in digital terms, it’s about timing, tone, and knowing your platforms inside out. This course dissects the core of viral marketing by exploring the power of social platforms—from the fast wit of Twitter to the polished pace of LinkedIn.
You'll explore platform etiquette, how content spreads, and the traits of posts that travel far and fast. This isn’t about chasing likes for the sake of vanity—it’s about learning how digital tools can influence public reaction and generate meaningful visibility in a world full of scrolling thumbs.
Learning Outcomes:
- Understand the role and scope of viral marketing content
- Learn platform-specific etiquette across major social media channels
- Identify features of viral posts on Twitter and Facebook
- Explore how visual media thrives on Instagram and LinkedIn
- Study how timing and tone affect user interaction
- Build campaigns tailored to each digital platform's audience
Who is this Course For:
- Social media assistants aiming to refine campaign techniques
- Content creators focused on building digital momentum
- Freelancers managing multiple brand accounts online
- Small business owners promoting products creatively
- Students exploring marketing psychology and user patterns
- Influencers looking to understand structured content planning
- Admins responsible for publishing scheduled brand content
- Anyone curious about how posts go from shared to everywhere
Career Path:
- Social Media Marketing Assistant – £25,000/year
- Digital Content Planner – £28,000/year
- Platform Strategy Executive – £30,000/year
- Online Brand Campaign Coordinator – £29,500/year
- Engagement Analyst – £27,500/year
- Viral Media Research Assistant – £26,000/year
