Viral Marketing & Engagement-Driven Marketing 2-in-1 Online Course

Master viral campaigns & audience interaction with this 2-in-1 online marketing course. Learn to drive clicks, shares and lasting brand loyalty.

Overview:In a digital age where attention spans are shorter than a sneeze, knowing how to create campaigns that stick is marketing gold. This 2-in-1 online course merges two powerhouses: Viral Marketing and Engagement-Driven Marketing. Whether you're after that scroll-stopping share or meaningful interactions that spark loyalty, you’ll gain insight into the subtle mechanics behind what makes content fly and audiences stay. From campaign ideation to social triggers, platform specifics to human psychology—this course gives you the map, not the megaphone.

You’ll explore how storytelling, timing, relatability, and smart digital targeting can result in scrolls turning into sales. Whether you're crafting the next big meme-worthy post or refining your brand’s voice to keep audiences commenting and clicking, these modules will help you understand what gets people talking—and more importantly, why they keep listening. Learn to blend reach with relevance, and influence with integrity. Ideal for marketers who’ve had enough of guesswork.

Learning Outcomes:

• Understand how viral content spreads across digital platforms.
• Analyse audience behaviour to boost interaction and brand connection.
• Learn campaign structures that encourage content sharing and dialogue.
• Evaluate successful viral trends and their core engagement strategies.
• Develop share-worthy content strategies tailored for specific audiences.
• Use storytelling to encourage deeper audience participation and reach.

Who is this Course For:

• Digital marketers wanting to enhance campaign virality and engagement.
• Small business owners aiming to grow their online brand presence.
• Content creators focused on boosting follower interaction and shares.
• Social media managers refining their engagement strategy and timing.
• Marketing students seeking current insights on online content impact.
• Bloggers and influencers looking to widen reach with smart techniques.
• Entrepreneurs who want their content seen, remembered, and repeated.
• Brand consultants adding digital campaign fluency to their toolkit.

Career Path:

• Digital Marketing Executive – £28,000/year
• Social Media Manager – £33,000/year
• Content Strategist – £38,000/year
• Online Campaign Analyst – £35,000/year
• Engagement Marketing Specialist – £36,000/year
• Brand Marketing Consultant – £42,000/year