Pitch to Convince - Calling North Essex Businesses

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We are running one more cohort, so contact james@wearetheweave.co.uk and visit www.wearetheweave.co.uk for our next event.

Pitch to Convince - Calling North Essex Businesses

By The Weave Team

Pitch with Purpose, Convince with Confidence, turn Complexity into Clarity; your business idea deserves more than a deck, it deserves belief

Date and time

Location

Online

Agenda

9:30 AM - 11:30 AM

Thursday 2nd Oct - Session 1 Business Models define the narrative


• Clarify your “why” and make it central to your offer. • Map out your business model. Practical guide to using a Business Model Canvas. • Craft a concise 1-minute elevator pitch. • Digital metrics t...

4:00 PM - 5:00 PM

Tuesday 7th Oct -Webinar 1: Anatomy of a Pitch Deck


• The 12-slide structure (problem, solution, traction, team, ask) • How to balance data with story

9:30 AM - 11:30 AM

Thursday 16th Oct - Session 2: Know Your Customer – Telling the Right Story


• Identify and understand your audience’s core needs. • Build customer journeys and use storyboards to test resonance. • Explore the “Anchor and Twist” framework. Practical Output: Written customer-f...

4:00 PM - 5:00 PM

Tuesday 21st Oct - Webinar 2: Market, Model & Metrics


• Market sizing, business model, and evidence of traction • Visualising data and simplifying your value proposition

9:30 AM - 11:30 AM

Thursday 30th Oct - Session 3: Purpose, Community and Value Proposition


• Define your community and outline strategies for engaging with it. • Introduce the FEED model (Facilitate, Educate, Entertain, Develop). • Link purpose to proposition and delivery model. Practical ...

4:00 PM - 5:00 PM

Tuesday 4th Nov - Webinar 3: Brand, Team & Vision


• How to present your brand archetype • Introduce the team and tell the vision-forward story

9:30 AM - 11:30 AM

Thursday 13th Nov - Session 4: From Data to Belief – Metrics That Matter


• Integrate simple data to support your narrative. • Explore market sizing using Fermi estimates. • Understand traction, financials, and customer proof. Practical Output: Written content using data t...

4:00 PM - 5:00 PM

Tuesday 18th Nov - Webinar 4: The Ask & Polish


• Crafting a compelling ‘ask’ (investment, partnership, support) • Tips for delivery, clarity, and visual storytelling

9:30 AM - 11:30 AM

Thursday 27th Nov - Session 5: The Live Pitch Lab


• Deliver your refined pitch to peers and facilitators • Real-time feedback loop • Confidence-building session with story, clarity, and structure Practical Output: Live pitch recorded or delivered in...

9:30 AM - 3:00 PM

SHOWCASE EVENT - DATE TO BE CONFIRMED - OFFLINE


The Final Showcase Pitch event, where we will bring together the cohorts and host a pitch panel for feedback and networking.

Good to know

Highlights

  • 2 hours
  • Online

About this event

Business • Startups

The Weave and NEEB, in partnership, present Pitch to Convince – Build a Business Story People Believe In

This is an eight-week cohort event. Access is granted via a single ticket, which provides entry to all deliveries, including an invitation to a showcase event, which will be confirmed closer to the event date.

See what previous attendees are saying:

One of the other key takeaways was to pitch and present as yourself - working to your strengths - it has boosted my confidence in all 'new' face-to-face environments - knowing I can adapt to whatever the situation needs.” - Chris

“It helped me bring personal values and business values to the surface and into a coherent pitch.” Carolina

“It’s hugely beneficial to hone your skills to present your business more appropriately and effectively.” Emma

Are you a North Essex business, ready to find a powerful new voice to attract customers, partners, and/or investors?

Pitch to Convince is a five-session practical workshop series, supported by four webinars, delivered over an eight-week period. It is designed to help founders, creatives, and changemakers articulate what they do, why it matters, and how to pitch it confidently.

Whether you're just starting or refining an existing model, this programme helps you:

  • Craft a compelling narrative
  • Know and connect with your customer
  • Build a complete, resonant pitch deck
  • Deliver with clarity, confidence, and impact

🗓 Format

  • 5 x Thursday sessions delivered every two weeks (Oct 2 – Nov 27, 9:30–11:30 AM)
  • 4 x Tuesday evening webinars delivered every two weeks (4–5 PM, recorded)
  • Practical outputs after every session: videos, posts, and a pitch deck
  • A showcase event to present your business to a panel for feedback

🧠 You’ll leave with:✅ A full pitch deck tailored to your audience✅ 4 pieces of live, public content (2 videos + 2 posts) all of which have been boosted by engagement✅ Peer feedback, facilitator support, and real-time testing✅ Confidence in your purpose and clarity in your delivery

No homework. No heavy theory. Just you, your business, and the tools to tell your story.

Limited places – apply now.

Please note: Only North Essex (UK) businesses are eligible to take part in this NEEB-funded program.

Frequently asked questions

❓Who is this programme for?

Ideal for early-stage entrepreneurs, startup founders, creatives, and anyone with a complex business idea from North-Essex who wants to communicate more clearly. Whether you're preparing to raise investment, launch a new product, or simply want to sharpen your storytelling — this is for you.

Which region's in North Essex does the funded places cover?

The North Essex Economic Board (NEEB) supports the following regions of Essex: Braintree, Chelmsford, Colchester, Epping Forest, Maldon, Tendring, and Uttlesford. These are all district and city councils within North Essex, and the Essex County Council joins them in this collaborative partnership.

Can I join if I live outside this region?

No. The NEEB funding is only to be used for those registered in the following regions of Essex: Braintree, Chelmsford, Colchester, Epping Forest, Maldon, Tendring, and Uttlesford.

❓Will there be 1:1 feedback or just group sessions?

Each session includes opportunities for peer-to-peer and mentor-led feedback. While 1:1 feedback isn’t guaranteed, breakout groups and live pitch rounds give everyone direct, actionable input.

❓What is the final pitch event, and who will be there?

The final showcase event is a live pitch in front of a panel of experts, including investors, business advisors, and industry peers. It’s your opportunity to present your refined pitch and get high-value feedback and potential connections—the exact date and panel line-up TBC.

❓Do I need a pitch deck before joining?

Not at all. We’ll help you build one throughout the course. By the end of the programme, you’ll walk away with a professionally structured pitch deck ready for investors or clients.

❓Is this programme in-person or online?

The core workshops are delivered online for maximum flexibility and accessibility. The final pitch event will be in person (venue and date TBC) to give you real-world experience and networking opportunities.

❓How is this different from other pitching workshops?

Pitch to Convince is a journey, not a single session. It blends storytelling, business modelling, brand development, financial clarity, and community-building into one cohesive programme, with weekly iterations and feedback. You don’t just learn how to pitch — you evolve how others experience your

❓What do I need to bring?

Just bring your idea, an open mind, and the willingness to grow through feedback. We’ll provide the rest

❓Why is it free?

It is not free, but it is fully funded, which means you do not pay for it; instead, Essex County Council and the NEEB programme do. The Weave successfully sell this programme for over £400 per person, so you are experiencing what others have paid for. How good is that?

❓Do I need to have a finished business idea to join?

It helps if you have more than just an idea, if you have a concept or venture you’re actively working on, this will maximise what you get from the course. The programme is designed to help you shape and evolve your idea through weekly practice and feedback.

❓What if I can’t attend all sessions?

We understand life gets busy. While attending all sessions will give you the full benefit of the programme, recordings or catch-up resources will be made available for those who miss a session. That said, live participation will maximise the impact of the feedback and peer learning.

Organised by

The Weave Team

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