Beginner Meta Ads Training for Charities by Platypus Digital

Meta ads are one of the most powerful ways for charities to reach new audiences. But planning campaigns that actually work and understanding how they work can feel overwhelming, especially if you're new to the platform.

🎯 This beginner-level training from Platypus Digital is designed to give you the confidence and clarity you need to start running successful Meta campaigns or to work effectively with teams and agencies who do.

In just three hours, we’ll cover how Meta ads work, how to plan effective campaigns, how to choose the right formats and objectives, and how to think through audiences, budgets and KPIs.

✅ By the end of this session, you should be able to:

• Decide if Meta is the right channel for your campaign
• Understand how your ads might look across different placements and platforms
• Understand what visual format of ads to choose for what you’re hoping to achieve
• Know the different types of audiences available on Meta
• Understand how your campaign objectives align with Meta’s standard objectives and pick the right one for your campaign
• Understand what KPIs apply to your campaign performance and why these are important to track and adjust for
• Use rules of thumb to decide how much media spend to set aside for your campaigns
• Understand the pixel and how this is used to measure campaign performance

👥 Who should attend:

• Campaign and comms officers who want to feel more confident briefing or supporting Meta ads
• Digital teams new to Meta ads who want a clear, practical foundation
• Charity professionals working with agencies or freelancers on Meta campaigns
• Anyone who wants to understand Meta ads better without diving into the technical setup

This is a beginner-level training. There are no hands-on build exercises, but we’ll include simple interactive elements throughout.

📣 Interested in more than just Meta? This session is part of our Fundamentals of Digital training bundle covering Meta Ads, SEO, and Google Ads for beginners. Buy all three sessions together at a discounted rate at this link: https://www.eventbrite.co.uk/e/fundamentals-of-digital-seo-google-ads-meta-ads-training-for-charities-tickets-1556728249099?aff=oddtdtcreator