Beginner SEO Training for Charities by Platypus Digital

How can your charity make sure people actually find your website? From service users to supporters, if they can’t see you in search results, they won’t reach you.

🎯 This beginner-level SEO training from Platypus Digital gives you the foundations you need to understand how search engines work and what you can do to get your content in front of the right audiences.

It’s designed to simplify SEO for charities, without diving into complex technical setups, and help everyone on your team create content and manage websites that are discoverable and effective.

✅ By the end of this session, you should be able to:

• Understand how search engines crawl and index content
• Recognise the different types of search results and how they appear
• Explore how keywords, search volume, and intent influence visibility
• Connect your site’s goals with a clear website funnel
• Understand the three pillars of SEO: technical setup, content, and links
• Structure and write content with SEO in mind, including titles, headings and meta descriptions
• Evaluate content quality and how it supports your charity’s visibility

👥 Who should attend:

• Charity staff working on content, websites, or digital marketing
• Teams new to SEO who want a jargon-free, practical introduction
• Professionals working with agencies or freelancers on SEO projects
• Anyone looking to make sure their charity’s site performs better in search engines

This is a beginner-level session. There are no hands-on exercises, but we’ll include useful examples, interactive discussions, and takeaways you can apply straight away.

📣 Interested in more than just SEO? This session is part of our Fundamentals of Digital training bundle covering Meta Ads, SEO, and Google Ads for beginners. Buy all three sessions together at a discounted rate at this link: https://www.eventbrite.co.uk/e/fundamentals-of-digital-seo-google-ads-meta-ads-training-for-charities-tickets-1556728249099?aff=oddtdtcreator