From Search to Story: The Essential Partnership Between AI and PR

AI is changing how organisations are found, trusted, and talked about, but technology alone doesn’t build reputation. Strategy, storytelling, and smart communications need to be part of the wider plan if your business is going to reap the rewards of this digital age.

Join Orchard and Indulge for a free webinar exploring the essential partnership between AI, search, and PR, detailing how businesses can turn data and automation into meaningful influence. We will unpack how AI is reshaping content discovery, reputation management, and communications strategy. Our panel of experts will cover:

• The difference between SEO and GEO
• How AI is already creating opportunities for brands and agencies
• What “AI-friendly” content really looks like
• The type of storytelling now needed to make your communications stand apart
• How to measure the effectiveness of your AI and communications strategy
• Where human expertise adds value in an AI-driven world

Panelists:

Brooke Kenyon - Orchard Managing Director - Strategy & Agency Growth

Laura Morel - Account Director & Business Development

Patrick Cunningham - Indulge Director

Paul Wood - Indulge Director

We hope you will join us for a practical and interactive conversation that will inspire, inform and shape your communications plans for 2026.

🔗 https://teams.microsoft.com/meet/33583249735417?p=CdIZao5vpJ30lGZCS3