دورة تدريبية في استراتيجيات الإبداع وريادة الأعمال
Friday, 22 January 2016 at 12:00 - Saturday, 23 January 2016 at 17:00 (GMT)
يقدمها المحاضر بجامعة
Day 1 - Friday 22/1/2016, from 12.00 - 18.00
Disruptive Innovation: Why and how Every industry is being “eaten” by software, in the words of one of the principal venture capitalists, Marc Andreessen. This, and four other major trends, are leading to a growth in disruptive innovation. By understanding the nature of disruptive innovation and how it leaves incumbent firms in an industry in a challenging, sometimes fatal, position, it is possible to understand the factors that have led to the increase in what Deloitte calls the “topple rate”— the rate at which firms with a seemingly strong industry position decline. We will also look at how entrepreneurs are taking advantage of this phenomenon.
Designing entrepreneurial business models Another engine behind the growth of the “tech sector” is its penchant for business model innovation and we will review the major engines of changing business models. Participants will try their hand at designing business models themselves.
Day 2 - Saturday 23/1/2016, from 9:30 - 17.00
Effectual entrepreneurship How do skilled entrepreneurs behave? The latest research in entrepreneurial “mastery” will shed light on the five principles of “effectual entrepreneurship”. Participants will have an opportunity to reflect on how they might, in theory, apply these principles to their own entrepreneurial ambitions. The session will also encompass thought leadership on personal networks and networking, and the formation of high-performance entrepreneurial teams.
Go to market strategy How to take new technologies, innovations and business models to market? This session will review research on the diffusion of innovations and the potential routes to market depending on the type of market entered.
Entrepreneurial strategy Based on in-press research from Prof Scott Stern at MIT, the options for entrepreneurial strategy— IP-based innovation, architectural innovation, value chain innovation and disruptive innovation— will be explored and their interaction with how innovators approach the entrepreneurship challenge will be developed.
Royal Embassy of Saudi Arabia
Cultural Bureau in London
630 Chiswick High Road
* أقرب محطة أنفاق: Gunnersbury Underground Station على الخط الأخضر (District Line) من شبكة أنفاق مدينة لندن.
* أقرب محطة قطار: محطة (Kew Bridge Railway Station) على مجموعة خطوط (Southwest Trains) من شبكة قطارات مدينة لندن.
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