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1st International Conference on Marketing (as) Rhetoric
Wed, 14 Jun 2017, 09:00
It is fifteen years since Tonks (2002) argued that “rhetoric needs to have a more central location in making sense of marketing management” (p. 806). How far has this clarion call been answered? Are we any closer to an understanding of what it might mean to recast marketing theory and practice as a rhetoric? Or are we all still in thrall to the latest logic? To what degree has the ‘rhetorical turn’ in the human sciences had an influence on scholarship and teaching in marketing? We hope to start to answer these and related questions at the 1st International Conference on Marketing (as) Rhetoric.
Keynote speakers at this conference are confirmed as:
Dr. Nicholas O’Shaughnessy (Visiting Professor in the Department of War Studies King's College London, Centre for Strategic Communications; Professor of Communications, Queen Mary University of London)
Dr. Chris Hackley (Professor of Marketing, Royal Holloway University of London)
If you would like to submit a paper for this conference please submit an abstract of 250 words to Dr Chris Miles by Tuesday 31st March (this is an extension to the original deadline of 14th March). Notice of acceptance will be communicated to submitters of abastracts by 10th April. Download call for papers: '1st international conference on marketing (as) rhetoric' (pdf 47kb)
How to get to BU: Directions, parking & maps
Accommodation: The University has preferential rates with a number of local hotels, please quote Bournemouth University when booking to access these rates. (Preferential rates are subject to availability and will be advised by the hotel at the time of booking.)
East Cliff Court Hotel
The Green House Hotel
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