£633.20

2 Day Intensive Course: Build a Digital Marketing Strategy

Event Information

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Location

Footprint Digital Limited

1-3 Head Street

Colchester

CO1 1NX

United Kingdom

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Refund Policy

Refund Policy

No Refunds

Event description

Description

How to Structure Your Digital Marketing Department for Success: Building an SEO, PPC & Google Analytics Strategy

Summary

This intensive 2 day workshop is packed full of great strategic and tactical advice on how to ensure that your business makes more money online across the range of digital marketing channels.

This is a great opportunity to access enterprise level training through the partnership with Footprint Digital.

Who is it for?

The course is designed to help those that are responsible for making more money online for businesses. It is especially useful for Marketing Managers and Digital Marketing Managers that want clarity on where they should be investing budgets for maximum impact.

It is for companies that turnover between £1-20 million that are looking to grow by at least 20% year on year.

Course Level

The course starts with the basics but quickly extends to in depth technical detail that would be appropriate for those that would like to enhance their understanding.

Course Content

The course covers the following topics:

Day 1: Creating a Brand Positioning Document

What is Strategic Brand Communications?
How to quickly understand a business and define global goals for your Digital Marketing campaign
How to define a vision for the future of your business online
How to develop a position in the market that separates you from your competition
How to define the sales messages that will resonate with your customers
How to reduce barriers to sale by understanding and addressing customer anxieties
How to develop compelling calls to action

Day 2: Coming up with a practical plan to make more money online

What is CPA? How to calculate ROI
How to develop a plan and reporting framework to ensure success
Customer Segmentation - defining segments
Matching Markets to Mediums
Defining priorities, frequency, projections, budgets and roles and responsibilities
Reporting Framework

Desired outcomes

  • Greater confidence in where to invest budgets to make the most of the digital space.
  • Clarity on how all of the different methods of marketing online fit in.
  • Foundations understanding of the principles of effective SEO, PPC and CRO
  • How to make the most of Google Analytics
  • Enthusiasm and excitement


About Footprint Digital (http://www.footprintdigital.co.uk)
Helping Businesses Make More Money Online

Footprint Digital exist to help businesses make more money online. Our vision to to help every business in the world achieve more. Footprint Digital efficiently provide expertise to help established businesses grow. Operating as outsourced strategic digital advisors the team at Footprint provide SEO, PPC and CRO services.

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Date and Time

Location

Footprint Digital Limited

1-3 Head Street

Colchester

CO1 1NX

United Kingdom

View Map

Refund Policy

No Refunds

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