£633.20

2 Day Intensive Google Analytics Training Course

Event Information

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Date and Time

Location

Location

Footprint Digital

1-3 Head Street

Colchester

CO1 1NX

United Kingdom

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Refund Policy

Refund Policy

No Refunds

Event description

Description

How to implement a comprehensive Analytics program (using Google Analytics) that will help you make better decisions and ensure that your organisation makes more money online.

Summary

This intensive 2 day workshop is packed full of great strategic and tactical advice on how to use Google Analytics and other analytical tools to ensure that your business makes great business decisions in order to more money online.

Event details:

26th & 27th June 2018
2 day course between: 9.15am - 3.30pm
£495+VAT (total for 2 days)
Only 12 spaces.
Held at: Footprint Digital, 1-3 Head Street, Colchester, Essex, CO1 1NX

The Importance of Tracking & Understanding Data

Understanding the metrics of your website is key to understanding how people are interacting with your website. Without a method of accurate reporting, you will have no way of understanding what is going on, thus potentially making you lose money, or at the very least invest time and money in the wrong areas.

Armed with accurate data you can start to understand which traffic source is driving sales, leads or exposure to your brand. Implementing a comprehensive Analytics program will help you make better decisions, thus making you more money online.

Who is it for?

The course is designed to help those that are responsible for making more money online for businesses. It is especially useful for Marketing Managers and Digital Marketing Managers that want clarity on where they should be investing budgets for maximum impact.

It is for companies that turnover between £1-20 million that are looking to grow by at least 20% year on year.

Course Level

The course starts with the basics but quickly extends to in depth technical detail that would be appropriate for those that would like to enhance their understanding.

Course Content

The course covers the following topics:

  • Why web analytics is intergal to online success.

  • The ABO Model.

  • Getting Around Google Analytics.

  • Sources, Mediums, Channels.

  • Core Metric Types.

  • Primary & Secondary Dimensions.

  • Advance Dimension Value Filtering.

  • Advanced Segments.

  • Events, Goals & Funnels.

  • Multi-channel Funnels & Assisted Conversions.

  • Campaign Tracking & URL Builder.

  • Real-time Analytics.


Desired outcomes:

  • Cover the key components of Google Analytics.

  • Provide you with the skills and confidence to explore your website’s performance using Google Analytics.

  • Provide you with the skills to understand your visitors, who they are, where they come from and what they do.

  • Spark ideas on how you can get the most from the platform and improve the way you measure the performance of your business online.

  • Greater confidence in using analytics to help understand where to invest budgets to make the most of the digital space.

  • Provide the ability to make better (data-driven) business decisions in the future.

  • How to measure the impact of your online marketing efforts.

  • Enthusiasm and excitement.

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Date and Time

Location

Footprint Digital

1-3 Head Street

Colchester

CO1 1NX

United Kingdom

View Map

Refund Policy

No Refunds

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