£633.20

2 Day Intensive SEO Training Course: Technical SEO

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Location

Footprint Digital

1-3 Head Street

Colchester

CO1 1NX

United Kingdom

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Refund Policy

Refund Policy

No Refunds

Event description

Description

How to Make Google Love your Website: Technical SEO and Keyword Research

Summary

This intensive half day workshop is packed full of great strategic and tactical advice on how to ensure that your business makes more money online through SEO.

Course details:

  • Tuesday 10th and Wednesday11th July
  • 9.15am - 3:30pm
  • Exclusive £495+VAT
  • Limited to spaces.
  • Held at: Footprint Digital, 1-3 Head Street, Colchester, Essex, CO1 1NX

Who is it for?

The course is designed to help those that are responsible for making more money online for businesses. It is especially useful for Marketing Managers and Digital Marketing Managers that want clarity on where they should be investing budgets for maximum impact.

It is for companies that turnover between £1-20 million that are looking to grow by at least 20% year on year.

Course Level

The workshop is perfect for those that have an active participation in SEO on a business website (whether that be as a manager or technician) or for those that are entirely new to the discipline.

The course starts with the basics but quickly extends to in depth technical detail that would be appropriate for those that would like to enhance their understanding.

Course Content

Both theoretical and practical the course takes you from beginner/intermediate level understanding of SEO and you will leave knowing all of the following:

Day 1 Course Overiew:

What is SEO & How Search Engines Work?

  • The importance of Google for today’s businesses
  • What is SEO?
  • How do search engines work?
  • The anatomy of a search result
  • The evolution of search
  • Building blocks of SEO (The Plan, The Site, The Content, The Signals)

Keyword Research

  • Keyword research
  • Short vs Longtail
  • Keyword Themes & Topic Modelling
  • Keyword Grids
  • Keyword Selection Metrics
  • Keyword Identification
  • Keyword Planner Tool
  • Competitor Analysis
  • SERP Analysis
  • Identifying longtail search queries

Content & On-page optimisation

  • SEF URLs
  • Titles and Meta Descriptions
  • Page Theming – creating a relevancy trail
  • Image optimisation
  • The importance of internal linking
  • “Fresh” Content
  • Grammar and Spelling
  • Content Duplication & Thin Content
  • Unique/Exclusive Content
  • Avoiding Penalties
  • Hidden Content
  • Identifying Duplicate content
  • Managing duplicate/thin content
  • Canonical tags
  • The importance of redirects
  • Noindex directive
  • Keyword cannibalisation
  • Content Strategy

Day 2 Course Overiew:

The Site (Technical SEO)

Dedicated to learning about how to make Google love your website.

  • How websites work
  • Domains and Protocols
  • Important HTML tags (Head/Body/Title/Meta/Hx/P/A/xL)
  • Inaccessible content (Ajax/Flash)
  • Domain age
  • An introduction to Google Search Console
  • Advanced Search Queries – Search Index Analysis
  • Server Responses
  • Site Integrity and Uptime
  • What is a Robots.txt?
  • Sitemaps
  • Pagespeed – influence on ranking
  • Secure vs Non-secure websites
  • What is Schema Mark up?
  • What is the canonical Tag?
  • What is Rel prev/next?
  • Handling faceted navigation
  • What is Href Lang tag?
  • Whois?
  • W3C What?


About Footprint Digital (http://www.footprintdigital.co.uk)
Helping Businesses Make More Money Online

Footprint Digital exist to help businesses make more money online. Our vision to to help every business in the world achieve more. Footprint Digital efficiently provide expertise to help established businesses grow. Operating as outsourced strategic digital advisors the team at Footprint provide SEO, PPC and CRO services.

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Date and Time

Location

Footprint Digital

1-3 Head Street

Colchester

CO1 1NX

United Kingdom

View Map

Refund Policy

No Refunds

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