£708

2 Day Intensive SEO Training Course

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Footprint Digital

1-3 Head Street

Colchester

CO1 1NX

United Kingdom

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Refund Policy

Refunds up to 7 days before event

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Footprint Digital
http://www.footprintdigital.co.uk


Helping Businesses Make More Money Online


Footprint Digital exist to help businesses make more money online. Our vision to to help every business in the world achieve more. Footprint Digital efficiently provide expertise to help established businesses grow. Operating as outsourced strategic digital advisors, the team at Footprint provide specialist Analytics, SEO, PPC and CRO services.


Course details:

  • Tuesday 18th and Wednesday19th July
  • 9.15am - 3:30pm
  • Exclusive £590+VAT
  • Limited to spaces.
  • Held at: Footprint Digital, 1-3 Head Street, Colchester, Essex, CO1 1NX


This 2 day SEO training course is designed to help those that are responsible for making more money online for businesses. It is especially useful for Marketing Managers and Digital Marketing Managers that want to learn how to use SEO as a means to increase search visiblity, traffic and conversions. Whether you are a total novice or already have an intermediate knowldge of SEO, this course ensures you will leave with a solid understanding of SEO and practical methods to help your business succeed online.

Day 1 Course Overiew:

An Introduction to SEO, Keyword Research and Content Optimisation.

What is SEO & How Search Engines Work?

  • The importance of Google for today’s businesses
  • What is SEO?
  • How do search engines work?
  • The anatomy of a search result
  • The evolution of search
  • Building blocks of SEO (The Plan, The Site, The Content, The Signals)

Keyword Research

  • Keyword research
  • Short vs Longtail
  • Keyword Themes & Topic Modelling
  • Keyword Grids
  • Keyword Selection Metrics
  • Keyword Identification
  • Keyword Planner Tool
  • Competitor Analysis
  • SERP Analysis
  • Identifying longtail search queries

Content & On-page optimisation

  • SEF URLs
  • Titles and Meta Descriptions
  • Page Theming – creating a relevancy trail
  • Image optimisation
  • The importance of internal linking
  • “Fresh” Content
  • Grammar and Spelling
  • Content Duplication & Thin Content
  • Unique/Exclusive Content
  • Avoiding Penalties
  • Hidden Content
  • Identifying Duplicate content
  • Managing duplicate/thin content
  • Canonical tags
  • The importance of redirects
  • Noindex directive
  • Keyword cannibalisation
  • Content Strategy

Day 2 Course Overiew:

The Site (Technical SEO)

Dedicated to learning about how to make Google love your website.

  • How websites work
  • Domains and Protocols
  • Important HTML tags (Head/Body/Title/Meta/Hx/P/A/xL)
  • Inaccessible content (Ajax/Flash)
  • Domain age
  • An introduction to Google Search Console
  • Advanced Search Queries – Search Index Analysis
  • Server Responses
  • Site Integrity and Uptime
  • What is a Robots.txt?
  • Sitemaps
  • Pagespeed – influence on ranking
  • Secure vs Non-secure websites
  • What is Schema Mark up?
  • What is the canonical Tag?
  • What is Rel prev/next?
  • Handling faceted navigation
  • What is Href Lang tag?
  • Whois?
  • W3C What?

The Signals

Dedicated to understanding the way's in which Google will distiguish you from the rest of the web.

  • Off-site optimisation – Building “Signals”
  • The anatomy of a link and its influence on organic search performance
  • PageRank and other Domain Metrics
  • Social signals
  • User Engagement
  • Citation
  • The Dark and the Light side of SEO
  • Significant Algorithm updates of our times, what does this mean for the future of SEO.
  • Learning from Changes in the Google Algorithm
  • Link Building Techniques
  • Link diversity / a natural link profile
  • Negative SEO
  • The Disavow tool
  • Competitor analysis


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Date and Time

Location

Footprint Digital

1-3 Head Street

Colchester

CO1 1NX

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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