In this 20:20 session we cover the hot topic of predictive fundraising strategies, best practice and the key areas for success.
..Benefits of a strong predictive model
...Do I actually need a propensity model?
....Best practice tendering
.....Approaches to propensity models
......To AI or not to AI?
.......All the gear, no idea?
........Being clear on what drives response and value
.........Is my model actually any good? Measuring what matters
..........It's not just about the model!
...........Complimentary strategies for boosting engagement
Stuart McCoy has over twenty years’ experience of working in the not-for-profit sector, both client and agency side. With the strategic focus of finding common purpose between charities and their audiences, he is expert in delivering data-led strategies, supporter-centered insight and fundraising models across a diverse range of projects, charities and causes.
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