The Award Dinner will be at 7:30pm Saturday, November 5 at the UCLA Faculty Center.

For more information, please contact the Conference Organizers:

Sanjay Sood and Xavier Dreze, Faculty Directors

Nelson Gayton, Executive Director

Schedule of the Mallen Conference

Friday, November 4, 2011

8:00 am                        Meet at Hotel Angelino for shuttle

8:30 am                        Continental Breakfast at American Film Market (AFM) Finance Conference

                                                Fairmont Miramar Hotel, Santa Monica

9:00-12:30 pm             AFM Finance Conference

12:45-2:10 pm             Cafeteria Lunch and Visit to American Film Market

                                                Loews Santa Monica Beach Hotel, Santa Monica

3:00-5:00 pm               Studio Tour

5:00-6:00 pm               Return to Hotel Angelino

Saturday, November 5, 2011

8:30 am                        Continental Breakfast, UCLA Anderson Gold Hall Room A-202, UCLA Campus

8:40-9:15 am                Cloning Success: use of replication strategies by Hollywood studios

Jamal Shamsie, Michigan State University (Co-authors: Danny Miller, HEC Montreal and University of Alberta; Federico Aime, Oklahoma State University)

9:15-9:50 am                The Value of a Book Bestseller Brand: a study of reciprocal spillover effects

Thorsten Henning-Thurau, University of Müenster and Case Business School London (Co-author: Ann-Kristin Knapp, University of Müenster)

9:50-10:25 am              Time x Space/Funding: research in creative producing

                                                Louise Lamarre, Concordia University, Montréal

10:25-10:45 am            Break

10:45-11:20 am            Managers, Performance and Relevance: evidence from the career paths of film directors

S. Abraham Ravid, Rutgers University (Co-authors: Kose John, NYU; Jayanthi Sunder, University of Arizona)

11:20-11:55 am            The Boundaries of the Firm in Creative Industries: evidence from motion-pictures production    

Darlene Chisolm, Suffolk University (Co-author: George Norman, Tufts University)

11:55 am-1:10 pm        Working Lunch with Special Industry Guests, featuring The Annual Distinguished Lecture by Gary Concoff “"Raising Independent Motion Picture Funds with Risk Mitigation in Difficult Times." UCLA Anderson’s North Lawn          

1:10-1:45 pm               Words Also Have Power: motion picture strikes of 2008: theories of collective bargaining power

                                                Alan Paul, UCLA

1:45-2:20 pm               Controlled and Uncontrolled Buzz as a Marketing Strategy

Johanne Brunet, HEC Montréal (Co-authors: Sammy Najar, HEC Montréal; Renaud Legoux, HEC Montréal)

2:20-2:55 pm               Nobody Knows Anything?: applying pari-mutuel prediction markets to the motion picture industry

Jordi McKenize, University of Sydney (Co-author: Charles Plott, California Institute of Technology)

2:55-3:15 pm               Break

3:15-3:40 pm               The Impact of Movie Release Types on Box Office Results: comparing wide national release to platform release

Charles Weinberg, University of British Colombia (Co-authors: Jack Chen, University of British Colombia, Yuxin Chen, Northwestern University)

3:40-4:15 pm               Using Crowd Wisdom to Predict Market Results and to Co-Create Successful Movies: using crowd-voting to predict market results; i.e. crowd-wisdom strategy

                                                Nadine Escoffier, UCLA (Co-author: Bill McKelvey, UCLA)

7:30 pm                        Award Dinner

                                    UCLA Faculty Center

                                                (Parking at UCLA, or 7:10 pm shuttle from Hotel Angelino)