2020 Vision: The Future of Interactive Broadcast Networking Event

2020 Vision: The Future of Interactive Broadcast – How Consumers will interact with broadcast TV, broadcast radio and IPTV.

This Knowledge and Networking Event concentrates on the subject of the Future of Interactivity between Broadcasters and their audiences.

What will broadcast interactivity look like in 2020, a mere five years away? How do we get there?

Tactile engagement with audiences is critical to programme success and channel loyalty. Audience behaviour is undergoing radical changes as the increased choices of digital channels, VOD, Box Set “binging”, podcasts and Tube channels are competing for share of audience time and the market. Are traditional audiences now feeling abandoned and how do broadcasters continue to engage, establish feedback, provide new revenue streams and retain their loyalty?

The evening will be Chaired by Peter Cowley from Spirit Digital

Our Keynote Speaker will be Ann Cook from ITV

Our evening’s speakers will be:

Andy Shaw from Tectonic Interactive,

Simon Miller from Beamly and

Jason George from Telescope TV and will be addressing:

Keynote Speech:

• The development of interactivity with audience

• Moving from paid to sponsored

• Apps and the multi-screen audience

• Retaining loyalty with advertisers preferred audiences

• The vision for the future

Technology Providers:

• Use of Apps and online for developing interactivity beyond the call and text

• Scaling for large audiences

• The cross over between technology and usability

• How multiscreen audiences become loyal customers

Production Companies:

• Building live interactivity into production schedules

• How to determine Premium rate, free, sponsored or advertised?

• Expansion into other forms of payment

• Maintaining regulatory compliance while live

Broadcaster: Case History

• How one interactive format ran for months generating over £1m

• How simplicity of the call to action created audience engagement

• Understanding the audience and creating interest

• The link between advertising and interaction

The Q&A discussion is expected to cover:

• What are the interactive trends in other territories around the world such as the US, and how will this affect the UK?
• What are audience attitudes and changes to behaviour towards broadcast and interactivity?
• How do broadcasters increase interactivity from multi-screen consumers and is this critical?
• How will broadcasters attract the middle aged disposable income consumers through interactivity?
• How are broadcasters engaging with the teen and young adult market to ensure they stay engaged with changing technology?
• The development of interactivity with audience
• Moving from paid to sponsored or free
• Apps and the multi-screen audience
• Retaining loyalty with advertisers preferred audiences
• Use of Apps and online for developing interactivity beyond the call and text
• Scaling for large audiences
• The cross over between technology and usability
• How multiscreen audiences become loyal customers
• Building live interactivity into production schedules
• How to determine Premium rate, free, sponsored or advertised?
• Expansion into other forms of payment
• The vision for the future

AIME's successful Knowledge & Networking (K&N) Seminars are focused and open forums that are popular with our attendees. The seminars examine topical key issues, emerging trends and business development within the interactive media and entertainment sectors.

The 90 minute mediated presentations with our evening speakers, open discussion and Q&A session format is designed to promote engaging debate about key industry trends and issues within an intimate and relaxed environment.

After the seminar, delegates and speakers move into a more informal networking setting to engage socially and continue the discussions over a drink. This proven format consistently fosters open debate and stimulates valuable business connections.

This event is open to everyone and the audience will contain Broadcasters, Aggregators, and Mobile Network Operators so there will be plenty of opportunity to network.

We would like to thank our Event Supporters.

This event is supported by Telemedia News and Pact

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Cancellation Policy

If you can no longer attend this event after you have booked your tickets you may cancel up to two weeks before the event and you will be refunded the full amount paid (including any booking fees).

If you cancel after the 6th June 2015 (two weeks before the event) no refunds can be given.

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