2026 FMCG Trends Report - Brand Positioning from Social Media Signals

2026 FMCG Trends Report

Brand Positioning from Social Media Signals

Do you have confident, clear brand positioning for 2026 and beyond?

You already know your shoppers are on TikTok, YouTube and Reddit: talking about how they eat, clean, cook, gift, relax, and care for themselves. But very few brands are turning those conversations into confident positioning for buyers, NPD and marketing in 2026.

That’s where this session comes in.

On 12 December at 12pm (GMT), we’re unpacking the 12 emotional, cultural and behavioural signals (drawn from millions of real conversations) that will determine which FMCG categories grow, stall or break out next year. It’s designed for brand and commercial teams who want to be in the know before everyone else.

Built entirely from live social behaviour and search data, the 2026 FMCG Trends Report shows how consumers are designing and purchasing their lives emotionally, even in a cost-of-living crisis, and what that means for your packs, ranges, claims and innovation pipeline.

Consumers no longer buy products. They buy emotional states.

This isn’t a traditional trend forecast.
It’s a blueprint for how people will actually buy, feel, shop, cook, snack, organise their homes and choose brands in 2026, and how to position your brand accordingly.

Attendees will learn:

• Which emotional drivers will shift consumer spend across key FMCG categories.
• Which behavioural signals will determine category growth, stall, or breakout in 2026.
• How “home as the hero”, comfort, warmth and ritual behaviours reshape food, drink, homecare, wellness and gifting.
• How texture, scent and sensory cues are driving brand preference and pricing tolerance.
• Where the strongest 2026 white-space sits for brands and investors looking at NPD and portfolio strategy.
• Why AI recommendation engines increasingly reward emotional clarity in your positioning and messaging.
• How to build products, packaging, merchandising and messaging around emotional outcomes, not just functional attributes.
  

WHO THIS IS FOR

This webinar is built for:

• FMCG brand, marketing and innovation leaders who need clear direction for 2026.
• Category, commercial and shopper teams preparing for retailer conversations.
• Founders and senior stakeholders who want a sharper story for buyers and investors.

WHAT PEOPLE WILL GET
Every registered attendee will receive:

• The full 2026 FMCG Trends Report (PDF).
• A practical Action Playbook for plugging the trends into your brand and category strategy.
• Live Q&A access to dig into category-specific questions.
• A full recording of the session – ideal if you want to share with your wider team or watch back later.