25K agencies - how do I compete? with Tom Salmon - Agency Folk (23rd Oct)

Competing in 2026: Data-Driven Insights for Agency Leaders

How can your agency stand out in a crowd of 25,500 competitors?

Join us to discover key findings from Agency by Agency's ground-breaking data on 25,500 UK agencies. Learn what agency owners need to consider for 2026 to stay ahead in the evolving landscape.

The UK agency landscape is complicated and changing fast.

To succeed, agency leaders need more than instinct; they need data-driven insights.

Tom Salmon (Agency by Agency) joins Michael Murdoch (Agency Folk) for this exclusive webinar designed for agency founders, leaders, and owners.

Drawing on Agency by Agency's unprecedented dataset of 25,500 UK agencies, this event will introduce where opportunities lie, what kinds of agencies are thriving, and how the market is shifting as we approach 2026.

This isn’t just theory - you’ll come away with actionable insights to benchmark your own agency and practical ideas you can factor into your planning for 2026.

What you’ll discover

• The most and least competitive areas of the UK agency landscape
• What’s driving growth and which types of agencies are winning
• How market opportunities are distributed across the sector
• The risks and realities you can’t afford to ignore

Key takeaways for your agency

• A clearer picture of where your agency fits within the wider industry
• Opportunities to differentiate and grow in competitive markets
• A forward-looking perspective on how the agency sector is evolving

Agenda?

• 12:00pm - Welcome (Michael Murdoch of Agency Folk)
• 12:05pm - Insights from 25,500 Agencies (Tom Salmon from Agency By Agency)
• 12:25pm - Interactive activity in small groups
• 12:35pm - Group discussion and Q&A
• 12:55pm - Wrap and next steps

Why attend?

Whether you’re planning your next stage of growth, refining your positioning, or simply want to stay ahead of the competition, this webinar will give you the clarity and confidence to move forward. Reserve your place today and get ahead in your planning for 2026.

Who’s Tom Salmon?

Tom supports agency founders and leadership teams to solve gnarly issues. As Co-founder of Agency by Agency, he heads up product development and leads on bespoke research and our work with M&A advisors. A people-centric business leader, strategist and marketer, Tom works with agency founders and management teams to develop differentiated propositions, improve operations and manage change. He has held several agency leadership roles, including as MD of the c. £12m t/o performance agency Epiphany (now Jaywing plc).

Session Location:

Zoom (shared 24 hours before the session)

Who should attend?

Primarily agency leaders and decision makers. However this conversation is open to others such as ex-agency owners, coaches, consultants and anyone else who wants to learn more. If you're not sure if this is for you, please email michael@thehouselondon.com.