3-DAY E-COMMERCE TRAINING: HOW TO SET UP & PROMOTE ONLINE E-COMMERCE STORE
Event Information
Description
A FREE 3-DAY E-COMMERCE TRAINING COURSE IN LONDON
HOW TO SET UP AND PROMOTE YOUR OWN ONLINE STORE
You have a hobby that you want to turn into business.
You want to be your own boss.
You want to make money online.
You already have a business but want to start selling online.
There is no need to save up, borrow, postpone or delay any more! You can start today!
Only things needed are - for you to truly love what you do and to have the determination to succeed!
Did you know that about 10% of all global retail sales in 2017 came from E-commerce business? That means E-commerce retail sales represent large part of our economy. It also means future holds huge opportunities in this field!
But how to start an E-commerce store?
Simply attend this FREE E-commerce training course.
HOW TO SET UP AND PROMOTE YOUR OWN ONLINE STORE
This is a FREE 3-day training course taking place every Wednesday, Thursday and Friday at 7-9pm in Getshop offices in Aldgate East.
THIS IS A COURSE FOR PEOPLE WITH BEGINNER TO INTERMEDIATE LEVEL UNDERSTANDING OF E-COMMERCE BUSINESS. If you are already an advanced E-commerce user, this course is probably NOT suitable for you.
Each of these three days is dedicated to a different subject:
Day 1
(Wednesday of every week)
Basics of E-commerce and creating an E-commerce website
Day 2
(Thursday of every week)
Marketing your E-commerce website
Day 3
(Friday of every week)
Essentials of product photography and product demo video production.
CREATORS OF THIS COURSE
The course is brought to you by partnership of Getshop, an up and coming E-commerce platform, and CineEye, a video production and photography company.
GETSHOP
Getshop is a newly established E-Commerce platform that has everything you need to start your online business or grow existing one. Create your own E-Commerce shop with Getshop swiftly, effortlessly and affordably. This is a brand-new product with much more easy and fast setup, better mobile responsiveness and many other improved features when compared to existing E-commerce solutions.
CineEye
CineEye is a video production company based in London. It helps businesses create eye-catching videos that engage audiences and deliver results. CineEye also provides commercial photography services. In this training project CineEye offers to instruct users about essentials of product photography as well as basics of product demonstration video production - and how to do it with minimal equipment and technical expertise.
LEARNING OUTCOMES
After attending this course, you will be ready to start your own online store as well as promote it and reach sales.
WHO SHOULD ATTEND
Individuals who have been dreaming to start their own business for a while (and who have beginner to intermediate level understanding of E-commerce business)
People who want to earn some extra income through online selling (and who have beginner to intermediate level understanding of E-commerce business)
Retailers planning to set up an E-commerce store (and who have beginner to intermediate level understanding of E-commerce business)
Brick and mortar business owners who have decided to "go online" and open an E-commerce store (and who have beginner to intermediate level understanding of E-commerce business)
WHO SHOULD NOT ATTEND
THIS IS A COURSE FOR PEOPLE WITH BEGINNER TO INTERMEDIATE LEVEL UNDERSTANDING OF E-COMMERCE BUSINESS. If you are already an advanced E-commerce user, this course is probably NOT suitable for you.
PRE-REQUISITES and RESOURCES NEEDED
Basic computer skills
Paper notebook and pen
Laptop – would be good to have one, but not compulsory
COURSE CURRICULUM
Day 1: Basics of E-commerce and Creating an E-commerce Website
i. Meet and greet
ii. Introduction to E-commerce
iii. What you need to start an E-commerce business
iv. What is an ideal E-commerce website from consumer standpoint
v. Guide to setting up an E-commerce website (using Getshop E-commerce platform)
Day 2: Marketing Your E-commerce Website
i. A short revision of material from previous day of the course
ii. SEO: introduction to on-page and off-page SEO
iii. Keyword research
iv. Google analytics
v. Email marketing
vi. Social media marketing
vii. Content marketing, including video marketing
Day 3: Essentials of Product Photography and Product Demo Video Production
i. A short revision of material from previous day of the course
ii. Essentials of product photography: how to do product photography with minimal equipment and minimal technical expertise
iii. Essentials of product demo video production: how to do video production with minimal equipment and minimal technical expertise
