£288.14 – £454.28

3 December 2020 - Social Media Fundamentals - Oxfordshire

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Location

Ipsen

102 Park Drive

Milton Park

Abingdon

OX14 4RY

United Kingdom

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Refund Policy

Refund Policy

No Refunds

Event description

Description

Social Media Fundamentals for Beginners

This course covers topics which help to develop your employees’ social media knowledge, provide a guide into what a successful social media plan consists of, how to identify and engage your target audience and how to identify the tools to measure your social media success.

Suitable for:

This course is suitable for anyone within an organisation who uses Social Media as a marketing tool to promote the business, and those with existing Social Media training who are looking to refresh their skills and knowledge

Course content:

What is social media?

  • Social media in the UK
  • Social media use worldwide
  • Active platforms
  • How social media relates to business

Where to start

  • Strengths and weaknesses
  • Identifying competitors
  • Objectives

Audiences

  • Identifying your audience
  • Two-way communications

Creating content

  • Content & messaging
  • Driving engagement
  • Managing negative communication
  • Content calendar

Search Engine Optimisation

  • Search engine benefits
  • Google keyword planner
  • Google suggests

Social Media Platforms In-depth

  • Twitter
  • Facebook
  • LinkedIn

Measuring Success

  • Measurement
  • Google Analytics
  • Reporting

Course Information & Costs:

This is a full-day course usually taking place between 09:00 – 17:00.

Costs include catering and all course materials.

OBN Members - £225 + VAT

Non-members - £355 + VAT

For more information or to request an invoice please email: sarah.walker@obn.org.uk or call: 01235 420 881

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Date and Time

Location

Ipsen

102 Park Drive

Milton Park

Abingdon

OX14 4RY

United Kingdom

View Map

Refund Policy

No Refunds

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