Hashtags – these are more than just pithy sayings, they are content discovery tools, categorisations, and a way of appearing in key conversations. Learn how to find the best ones and then put them to good use.

Influencers – they get a bad rap, but find the right accounts to build a relationship with and you can ‘reach audiences other organisations can’t reach’ (#intentionalmisquote).

Content strategy – maximise your time and energy by creating only the most relevant content… and then repurpose it!