Y&H Webinar: Winter Vaccination programme - Building Vaccine confidence

Building on the success of the Covid-19 Vaccination Webinar workshops responding to vaccine hesitancy, we have commissioned a further round of workshops to support both Flu and Covid-19 winter vaccination campaigns. These are aimed at trusted community champions and those in both public and patient facing roles where there is an opportunity to Make Every Contact Count.

We particularly wish to target participants who come into contact with low vaccine uptake populations, including: areas of high deprivation, ethnic minority groups, parents of 2&3 year olds and those in at risk categories.

PLEASE NOTE THAT WEBINAR IS ONLY SUITABLE FOR COLLEAGUES THAT HAVE NOT ALREADY UNDERTAKEN THE 'BUILDING VACCINE CONFIDENCE WEBINAR' AS MUCH OF THE CONTENT WILL BE THE SAME.

Concept and Objectives

There is concern that due to low flu circulation last winter and potential opinion that Covid-19 vaccination is more important, uptake of flu vaccination may not be as good as previous years. We also know that over 1 million adults in North East and Yorkshire are unvaccinated against Covid-19.

Vaccine hesitancy amongst eligible populations is a risk to population health and negatively impacts our poorest communities. The everyday conversations we all have are powerful, therefore the provision of skills training that uses the principles of Making Every Contact Count (MECC) and Motivation Interviewing (MI) can combat disinformation and myths while providing the necessary reassurance and confidence in safe and effective vaccines.

The skills training covers:

• How can we work together to build vaccine confidence, what we know and how this links to health inequality
• Core skills and processes (OARS, Evoke-Provide-Evoke, Decisional Balance, and the 3As)
• Skills practice – Building confidence in the vaccine
• Resources that staff can use to respond to questions and concerns

The session will be interactive and include modelled conversations that showcase the core skills and processes being used. The application of this work can be far-reaching. Although this is focused on Flu and Covid-19 Vaccinations, these skills can be utilised for childhood immunisations, cancer screening and other health-promoting activities

This provision has been funded by NHSEI as part of North East and Yorkshire Winter Vaccination Programme and will be delivered in partnership with Public Health England.