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Theme 4 Business Development, sales, targeting the market

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Objective of the day: to understand the imperative to be focussed and clear about target markets and implement strategies and processes to achieve on target profitable sales and innovative business development opportunities

Session 1: Sales and Marketing

1. Definition of target by segment, geography and customers

2. Building a pipeline of qualified leads, the sales pitch, proposition & sales materials

3. Building trust and reputation

Session 2: Innovation and Growth

4. Innovative ways of thinking about new products, new markets & brand extensions

5. Identification of strategic business opportunities

6. Strategic partnerships

Trainers: Paul Robinson and Cary Marsh

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