You are cordially invited to Engage for Change's 41st Groucho Club networking and learning breakfast on Tuesday 18th October. We are delighted to welcome our guest speaker Bonnie Carlo who will be flying in specially from Sydney to co-present with Engage for Change's John Smythe.
Corporate social media – liberator or burden?
At this breakfast and deeper dive, you will hear results from the first phase of our research into the influence that Enterprise Social Networks (ESNs) and other tech is having on behaviour, work relationships and individual and collective performance.
By 2025, 75% or more of the general workforce will be tech native citizens - millennials, Z gen and Centennials. Structures, hierarchies, working practices and corporate cultures familiar to boomers, X gen and Y gen are and will be replaced by campus style social work places, where networks transcend traditional leadership styles. In anticipation of this, organisations are making huge investments in online communication tools such as ESNs (or corporate social media for non-techy folk).
Our interest lies not in how the tech works but in the social, cultural and performance consequences of these investments on the workforce of today. The research is aimed at the C-suite and its internal and external advisors. Further, it is being conducted in the UK, mainland Europe and Australia, to explore international nuances such as the ‘sunshine effect’ on flexible working.
We’re conducting focus groups in many large and small enterprises and validating qualitative insights with quantitative data. First ohase participants include the United Nations FPA, the Cabinet Office, Zurich Insurance, Roche Pharma, Network Rail, The Royal Household, BP, BT, Oracle, Serco, Coutts bank, Jardine Lloyds Thompson, BamNuttall, Charter Hall, DEXUS, public sector institutions and some SMEs. Discussions regarding second phase research are already underway with many other well known organisations and institutions.
In this release of first phase findings, we’ll report on the good, the bad and the ugly of the Klondike days of the tech invasion of corporate land.
Well planned use of tech is enabling people to perform better by allowing access to kindred spirits and cut through bureaucracy and hierarchies, the liberation of managers to focus on creative work rather than enforcement, and faster disruption of out-moded ways of working.
However, tech often arrives unannounced with no clearly stated commercial and cultural purpose, little induction, no ground rules and inadequate sponsorship. Or, it is forced upon workforce demographics that, for whatever reason, can’t maximise its potential. In these instances, it becomes burdensome, like another chore, tacked on to peoples’ days.
We’ll be unpacking some the guiding principles that enable enterprise social networks to be a liberator rather than a burden. The research will continue through into 2017 and a second wave of results will be available then. Meantime, we‘re encouraging expressions of interest from potential participants, anywhere in the world.
These events (and the research) are not for profit but we do make a charge of £48 inc. VAT per place as a contribution to the cost of the breakfast and facilities. Ticketing is via Eventbrite only (or cash on the door).
Format for breakfast:
8am - Arrive & welcome coffee
8.30am - Breakfast
9am - Words and pictures from John Smythe & Bonnie Carlo
10.30am - leave
10.45am - Deeper dive
12.30 or before, hard close
We anticipate heavy demand for this event so do book early as places are limited to 45. We may run a repeat event in early 2017 if demand permits.
The research will also feature at Engage for Success’s annual conference on Monday 17th October where 300 + are expected. You can book your place here with an exclusive discount for friends of Engage for Change - use the code EFSMORESOCIAL to get your ticket for £249 ( down from £299)
Let us know if you end up overnighting on Sunday 16th October for the Engage for Success conference and we’ll stand you a drink.