5 Ways to Lose Money with Online Marketing
“5 ways to lose money with online marketing”
This is targeted at people with P&L responsibility. Although about online marketing, it will be discussed in non-technical terms that everyone can understand.
Online marketing promises so much; but delivers so little. Everyone has an idea of what to do next, and there’s always someone calling you with a sure-fire thing. So what should you do?
Let’s take a business-like approach. As well as the new things that might work, what about the things we know don’t?
In this session Kenneth Mackay (https://www.linkedin.com/in/kennethmackay), an online marketing specialist with Initiative2, will share his experiences from the last 14 years. He will highlight 5 of the areas in which you can avoid disappointment and make direct improvements to your bottom line.
This will be followed by an open Q&A session. You can ask about the subjects covered, or expand into areas of online marketing that are causing you grief.
Kenneth’s talks are always oversubscribed, so early booking is essential.