’Å Ä Ö ... Sounds Swedish’ is a collaboration between Sensus, Talentcoach and Westside Music Sweden where you’ll discover loads of new music from the hotbed that is the Swedish music scene. The ÅÄÖ stage gives you one location, one day, 10 acts, and a musical smorgasbord of a mix of genres, bands and solo artists.

Remember where you heard it first, even if you can’t pronounce it yet!

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Talentcoach focuses on developing and showcasing the most promising young artists and bands coming out of Kalmar Län in the Southeast of Sweden giving artists the tools to build careers and make a living from music.

Westside Music Sweden Westside Music Sweden is a new company working with music businesses and artists from Gothenburg and around. Westside also host an international club festival and music conference, Viva Sounds, over one weekend early in December.

SENSUS the Swedish study association Sensus supports more than 2000 bands and artists on their path to a music career. With rehearsal studios, opportunities for band coaching, recording studios, live concerts and involvement in various festivals Sensus, and the study associations, are recognized as a key part in Sweden’s success in the global music industry.