Actions and Detail Panel
A beginner's guide to Facebook and Instagram advertising for business
Fri 5 May 2017, 09:30 – 12:30 BST
Who should attend?
This event is aimed at business owners and / or marketing executives who manage these channels and have a basic competence. You may be advertising but not sure if you are seeing value or want to try but don’t know where to start.
What will I learn?
Facebook is the biggest social media platform, with 1.13 billion daily active users but Instagram is growing with 300 million daily active users, at a rate faster than ever before.
The benefit of running Facebook and Instagram campaigns means you can use the same photos or video across both platforms or unique creative for each, and with Instagram, many of your competitors probably aren’t advertising on it yet!
We will talk about key trends in advertising on these platforms including, layering interests, Video engagement, look-a-like audiences, customer lists and lead nurturing.
This workshop will help you to better understand the value of using Facebook or Instagram advertising to help your business get a competitive advantage and will look in detail at:
- The type of ads you can run and why you should be using them
- How to set objectives and budgets
- How to set up ads and What you can track
There are just 8 places available. Book your early bird place for £40 before 5pm on Wednesday 26th April.