A Beginner's Guide to Facebook for Business

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This online workshop will teach you how to effectively use your Facebook Business page to raise brand awareness and generate engagement.

About this event

In this online workshop you will learn how to effectively use your Facebook Business page to raise brand awareness, generate engagement, and ultimately increase sales.

This session will cover;

What is Facebook?

  • Populating your Facebook Business page
  • Posting best practice
  • The Facebook algorithm
  • Utilising Insights
  • Facebook Business Manager
  • Advertising on Facebook

Speaker: Caeris Armour

Speaker Bio: Caeris Armour is a Digital Marketing Consultant at the Digital Performance Lab. Caeris has worked within the digital industry for 7 years and specialises in social media and digital advertising. She has supported over 200 small businesses on their digital journey, providing mentoring support to ensure businesses are equipped to maximise engagement and returns online.

It is entirely at the Council’s discretion to accept registrations. Registrations from companies outside the Borough may be considered in exceptional circumstances and at the entire discretion of the council.

Please note that by registering onto this event, you agree to share your name, company name and objectives with the third party delivery agent. The information you provide will not be routinely shared with a third party outside of these webinars.

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Organiser Ards and North Down Borough Council

Organiser of A Beginner's Guide to Facebook for Business

AND Business is Ards and North Down Borough Council's Economic Development Department and is located within the Signal Centre.  We provide support services to local businesses in the form of business improvement programmes, Go For It programme, seminars and workshops, 1-1 mentoring sessions, business research facility, business advice, regular ezines and much more.

Eventbrite displays all of the events that we run.  Please note priority booking will be given to businesses/organisations within the Ards and North Down Borough Council area.  

 Using your Personal Information

Ards and North Down Borough Council  takes your right to personal privacy seriously. Personal information you supply for any event faciliated by us will not be used by third party organisations without your prior consent. You have a number of rights relating to your personal information, including the right to see the information held on you. Further information on these rights may be found at‐and‐cookies. If, however, you have a data protection query, please put your request in writing to: Data Protection Officer, Ards and North Down Borough Council, Town Hall, Bangor, BT20 4BT, email: or tel: 0300 013 3333.

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