More and more large scale, successful businesses either know or are beginning to understand the value that user experience or ‘UX’ can bring to their business, both when it comes to web design and business planning in general.

However, latest statistics show that a huge amount of small to medium-sized businesses are missing out on this invaluable principle. A whopping 70% of small businesses do not have clear call to actions for anything on their website.

During this session, Ross Musgrove from Bravand will talk you through some of the key processes that larger scales businesses and their consultants use to develop their "user centric" approaches to strategy, product / service development and communications (including web design).

Ross will talk you through the do's and don'ts, and you will leave armed with a batch of tools so that you can apply the same thinking to your own organisation.