A Bite Size Guide to Research in the 21st Century - Communicating your Rese...

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The Diamond - Lecture Theatre 8

32 Leavygreave Road


S3 7RD

United Kingdom

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A Bite Size Guide to Research in the 21st Century - Communication of Research for Impact

Researchers are increasingly taking to traditional and social media to communicate their research. Talking about your research to specialist and lay audiences is a great way to develop your communication skills and can help increase the impact of your research. This symposium of succinct 20 minute talks will hear from esteemed researchers who actively share their work to wide audiences. We will also hear from colleagues who work in professional roles to actively help in the dissemination of research. The opportunities for research communication are ripe, this session will help you get out and pick them.

This is a pilot event hosted by colleagues from across professional services with support from esteemed researchers to get our research community and PhD students gain a better understanding of the opportunities of maximising their work in the 21st Century.

Following the morning event there will be three 50 minute workshops that staff and PhD students can sign up for in the afternoon. See links below.

Lecture Theatre 8 in The Diamond

9:30 Welcome by Professor Tony Ryan

9:40 Professor Allan Pacey (Department of Oncology & Metabolism) - Sperm in the public eye - the joys and perils of having a media profile

10:00 Dr Tom Stafford (Department of Psychology) - Communicating research through blogs

10.20 Amy Huxtable (University Media and Public Relations) - Working with the media

10.40 Questions

10:50 Refreshments and networking

11:20 Andy Tattersall (ScHARR) - Maximising scholarly communications in the Open Access arena

11.40 Dr Graham McElearney (University Digital Learning Team) - Kaltura - Creating digital media for research

12.00 Professor Alasdair Rae (Urban Studies and Planning) - Open Access, Open Data, Open Research: Mapping US megaregions and making new friends

12:20 Questions and closing remarks

12:30 Close

Professor Allan Pacey

Sperm in the public eye - the joys and perils of having a media profile

For the past 20 years Professor Allan Pacey has developed a significant public profile in radio, television, print media and more recently through social media. In a typical year he contributes to many thousands of media stories related to his work in human reproduction and fertility and in 2016/17 the University Media Team estimate this to be worth over £50M to the University of Sheffield. In this talk, Allan will explain why it is important for researchers to become more media savvy and will outline some tips and tricks to make this as successful as possible.


Dr Tom Stafford

Research blogging

Tom Stafford is co-author of the blog mindhacks.com, described a “Riveting” by Scientific American and “surely the best popular psychology content anywhere, not just on the net” by Ben Goldacre. It won a British Psychological Society Public Engagement award its 10th year of running and has taken Tom on to writing for The BBC, The Guardian, New Scientist and The Conversation. Tom will describe the pros, cons, tricks and tips for writing about research on the internet.


Amy Huxtable

Communications: A pathway to impact

Communication can often provide a significant and successful pathway to impact and media coverage has opened doors to enable our researchers to change health guidelines, influence government policy and change commercial standards.

Amy Huxtable from the Media Team will discuss the support, guidance and training available through Corporate Communications to help you maximise opportunities in order to raise awareness of your groundbreaking work; whether that's with future collaborators, the public or potential funders and influencers.


Andy Tattersall (ScHARR)

Maximising scholarly communications in the Open Access arena

Open Access has changed the scholarly communications environment considerably but that is only half of the story. You may have published your research Open Access but do the right people know about it? Interested parties could include policy makers, charities, funders, citizen scientists, the general public and the media. Communicating your research can utilise a host of tools such as social media and video, nevertheless it is still essential you include unique identifiers and own your own space. This short talk will explore how best to do this.

@Andy Tattersall

Dr Graham McElearney (University TEL Team)

Kaltura - Creating digital media for research

Video has an ever increasing and diversifying role in publication. In addition to its use in public engagement, video is now finding new roles in more traditional means of disseminating research, as more and more journals now welcome video abstracts to accompany conventional publications. In parallel, here in Sheffield we have new and improved infrastructure for creating and delivering content. In the morning session, we will provide an overview of the role of video in research dissemination, and in the afternoon we will provide a workshop in which you can generate ideas for your own videos, as well as get some hands on experience producing your own videos using the Kaltura CaptureSpace tool.

Professor Alasdair Rae

Open access, open data, open research: mapping US megaregions and making new friends

In this short talk Alasdair will discuss the value of doing 'open' research. That is, doing research which is not hidden behind a paywall and where the underlying data is made freely available for anyone to use. It's based on his recent experience of publishing work on US 'megaregions' with Garrett Dash Nelson, his US co-author. This story of open research and digital connectivity serves as a good example of the new possibilities and outcomes associated with taking a more open approach to scholarship. Their work was based on the analysis of more than 4 million commuter flows in the United States and they used open source tools to analyse their data. They also used Amazon Web Services cloud computing and their paper was all written up collaboratively in Google Docs.​ The paper the talk is based on has now been viewed more than 285,000 times and has featured in media stories throughout the world including the front page of the Proceedings of the National Academy of Sciences of the United States.


Afternoon Workshops - Pool Seminar Room 122 - 9 Mappin Street

1.30 Amy Huxtable - Working with the media


2.30 Andy Tattersall - Using Twitter to communicate research


3.30 Graham McElearney - Creating videos for research


4.30 close

Date and time


The Diamond - Lecture Theatre 8

32 Leavygreave Road


S3 7RD

United Kingdom

View Map

Organiser Information Resources - ScHARR

Organiser of A Bite Size Guide to Research in the 21st Century - Communicating your Research

Andy Tattersall


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