Explore every major aspect of social media marketing with this clear, engaging, and structured A–Z guide.
Overview
This course, A Complete Overview of the Landscape of Social Media Marketing, offers a smart, structured introduction to how platforms, content, trends, and audiences shape the marketing ecosystem. From long-standing giants like Facebook and YouTube to fast-moving favourites like TikTok and Threads, you'll gain a grounded understanding of what works, what doesn’t, and—most importantly—why. Expect clear explanations without the waffle, and plenty of relevance to the current marketing climate.
Whether you're just starting out or you've managed a few posts here and there, this course helps you move from scattered strategies to thoughtful campaigns. You’ll explore audience behaviour, engagement metrics, content planning, and platform purposes with a bit of marketing sense and just enough wit to keep things interesting. No nonsense, no jargon—just the essentials, explained well.
Learning Outcomes
Understand core functions of each major social media platform.
Learn content types that drive engagement and build visibility.
Identify audience trends using data-led marketing decisions.
Recognise how algorithms affect reach and marketing strategy.
Explore paid vs organic content planning for business goals.
Discover tools to schedule, analyse, and manage content properly.
Who is this Course For
Small business owners wanting consistent brand presence online.
Freelancers managing content for clients or personal portfolios.
Marketers needing clarity on platform-specific strategies today.
Career changers seeking relevant marketing theory and trends.
Bloggers or influencers building audience and brand structure.
Virtual assistants supporting clients with social content.
Job seekers aiming to add strong marketing skills to CVs.
Students interested in digital platforms and brand engagement.
Career Path
Social Media Executive – £25,000–£32,000 average per year
Digital Marketing Assistant – £22,000–£30,000 average per year
Content Strategist – £32,000–£42,000 average per year
Community Manager – £28,000–£38,000 average per year
Social Media Analyst – £30,000–£40,000 average per year
