A Comprehensive Guide to Google Adwords

Master Google Ads from A to Z—strategy, setup, optimisation, keywords, and ROI tracking in one easy-to-follow online course.

Overview:

Paid advertising through Google Ads is one of the most effective ways to drive traffic, capture leads, and boost brand visibility. This course walks you through every stage of a campaign—from setting up an account and understanding keyword intent to refining ad copy, targeting options, and measuring success through detailed analytics. Whether you're managing a small campaign or a larger ad budget, this training gives you the clarity to spend wisely and reach the right audience.

Written by experts with years of digital advertising experience, this content offers clear strategies and tested methods that suit both beginners and those looking to refresh their approach. Learn how to avoid common mistakes, fine-tune ad groups, and improve your Quality Score—all while keeping your goals measurable and aligned. If you're ready to put your ads in front of people who are already searching, this is the place to start.

Learning Outcomes:

• Learn how Google Ads bidding and budgets work in simple terms
• Understand keyword match types and campaign structure basics
• Write better ad copy that aligns with searcher intent
• Use audience targeting to improve click-through and relevance
• Track ad performance with conversion data and analytics tools
• Apply smart strategies to reduce wasted spend and ad fatigue

Who is this Course For:

• Digital marketers wanting better results from Google ad campaigns
• Small business owners managing their own advertising budget
• Freelancers adding PPC to their list of services
• Marketing assistants learning the ropes of paid search
• E-commerce sellers seeking more conversions from paid traffic
• Startups looking to grow brand visibility through search engines
• SEO professionals branching into paid advertising strategies
• Content creators wishing to promote their own products or pages

Career Path:

• PPC Specialist – £32,000 per year
• Digital Marketing Executive – £30,000 per year
• Search Engine Marketing (SEM) Analyst – £35,000 per year
• Google Ads Campaign Manager – £36,000 per year
• Online Advertising Coordinator – £28,000 per year
• Performance Marketing Strategist – £42,000 per year