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A Conversation About Design: Brand Strategy in a Digital Age - by Experienc...

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Rise London

41 Luke Street

London

EC2A 4DP

United Kingdom

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A Conversation About Design

Following the success of the past five Experience Haus conferences , we are excited to announce the sixth edition of our conference to be held on Friday 21st June - proudly sponsored by Shopware.

Join us for the 6th Edition of A Conversation About Design where we will seek to explore the role of brand strategy in today's digital age. Expect to hear from industry leaders from a selection of big brands and agencies who will offer their perspectives on the topic and help bring to life the inspiration, optimism and balance behind your business.


Brand Strategy in a Digital Age

In today’s business world it is crucial for companies to have some form of differentiation above and beyond the usage value of their product or service. Messaging alone is not enough. Companies still need to communicate their role in the world across a broader set of touch-points.

We are living in a society plagued by fake news and distrust, and conversations have quickly turned to ethical and responsible design. How do you ensure your brand remains authentic, open and accessible in a time where positive experiences are key? And what is the role of data in all of this? For example, how can we nurture our customers along more personalised customer journeys?

What is the future of the brand? How do you turn your business/customer model into a purpose-driven brand that creates positive experiences for both? As new technology emerges is the concept of branding going to phase itself away, and if so, what is your company doing about this distinct possibility?

For more information, visit our website: www.aconversationaboutdesign.com


Who will you hear from?

We have already confirmed a great set of speakers who will be discussing this exciting topic:

  • Eric Sampers, Former Global Brand Director, Pernod Ricard
  • Anant Sharma, CEO, Matter Of Form Group
  • Georgina Billingham, Consumer Engagement and Communications Manager, Estee Lauder
  • Joseph Ford Thompson, Use Experience Lead, The Economist
  • Jon White, User Researcher, Bookatable by Michelin
  • Pablo Alaejos Perez, Lead Designer, Designit
  • Saffron India Burghall, Senior Online Partner Trading Manager, Kurt Geiger
  • Dan Sayer, Senior Designer, IDEO
  • Dennis Mader, Product Designer, Shopware
  • Amit Patel, Founder & CEO, Experience Haus
  • Emma Blackmore, Marketing Director, Matter Of Form Group


More speakers to be confirmed soon.


Schedule for the Day

  • 8:30-9:15am Registration & Breakfast

  • 9:15-9:20am Welcoming Remarks

  • 9:20-9:40am Opening Keynote

  • 9:40-10:25am Panel 1 - Branding is Dead

  • 10:25-10:55am A Conversation - Branding in the Age of Distrust

  • 10:55 -11:15am Coffee Break & Networking

  • 11:15-12:00pm A Conversation 2 - Big Data. Bad Data.

  • 12:00-12:30pm Panel 2 - Turning Prospects into Loyal, High-paying Customers.

  • 12:30-12:40pm Closing Remarks

  • 12:40-1:30pm Lunch & Networking

  • 1:30-2:30pm Storytelling Workshop - Don’t Let Your Brand Down

  • 2:30pm onwards Reception


Please let us know of any dietary or accessibility requirements.


Experience Haus

Dedicated to delivering affordable education and spaces for self-improvement. Experience Haus provides applied learning courses for organisations and individuals covering an abundance of different digital expertise.

In the wake of expensive living costs, low cost education is essential. Experience Haus offers practitioner taught technical skills training for high demand disciplines such as Creative Strategy, Product and UX Design and User Research. Crucially, the company goes above and beyond the purely technical and hopes to uncover the black holes in business. The company’s offering of events, part-time courses (pairing students with start-ups) and hands-on workshops intends to bridge the gap between economical and accessible learning for the curious. Experience Haus is proudly part of the Matter Of Form Group.

www.experiencehaus.com


Matter Of Form Group

Matter Of Form Group are an award-winning group of digital agencies with around 60 consultants brand strategists, experience designers, content producers, software engineers and trainers. We work with exceptional brands who are looking to leverage technology, generate business value and create beautiful digital experiences for their customers, all without compromising the identity that makes their brand so strong.

www.matterofform.com


Shopware

Shopware is a leading open source eCommerce platform and trusted by over 80,000 businesses, including some of the biggest European brands, retailers and branded manufacturers across B2C and B2B industries. Shopware has a global network of 1,200+ solution and technology partners and a very active developer community that gives customers access to robust third‐party extensions and certified professional support. Shopware is the industry’s leading, feature‐rich, highly‐scalable, enterprise‐class platform with a full suite of out‐of‐the‐box capabilities with a lower total cost of ownership.

shopware.com

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Date and Time

Location

Rise London

41 Luke Street

London

EC2A 4DP

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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