Join us on Thursday 26th May at 1PM for an interactive roundtable with our industry panel who will discuss the future of B2B content marketing within the customer-centric approach to marketing technology.

Over the last couple of years, we’ve seen a shift in technology marketing. It’s no longer about pitching the hard sell and showing off product specs. Technology marketing should lead with empathy and with their customers at the heart of each campaign.

It’s no longer enough to know what you’re selling. You need to know who you’re selling to, and what makes them tick. A customer-centric approach to marketing is a recipe for success in the tech industry. So, what can you do to really get to know your customer, who they are, and what keeps them up at night? And once you’ve gathered this information, how can you create campaigns that turn your customers into high-quality leads?

In this TechTalks, Kathryn Strachan joins technology marketers and experts to discuss the evolution of customer-centric marketing, and how to do this in a way that guarantees results for your technology brand.

Our panel will answer the following:

• What is the true meaning of customer-centric marketing? And why is this approach more important than ever for the tech industry?
• How can brands successfully identify their audience and what makes them tick to help them build relationships in the industry and increase sales?
• How can brands successfully use their customer insights to deliver a marketing strategy that pushes their technology ahead of their competition?
• What do brands need to know about their audience before expanding to international markets?

No marketing managers will want to miss this event.

Register now.

Panellists

Our full list of panellists will be announced soon!

Lenox Powell,

Content Director at Semrush.

Lenox is the Content Director at Semrush. She is a seasoned marketer and content strategist with over 10 years of experience in B2B & B2C writing, editing and content leadership. When she isn‘t reading, learning or thinking about all things content, she can likely be found on a hiking trail in her home state of Colorado.

Carsten Schwerm,

Vice President, Global Marketing and Customer Success, Emozo Labs, Inc.

Carsten is an energetic global marketing and customer partner. He is obsessed with listening to customers across verticals and delivering the best digital, marketing, and software solutions to help B2C and B2B companies grow.

He is the Vice President, Global Marketing and Customer Success at Emozo Labs. Emozo Labs is a SaaS company that runs a DIY Research & Feedback Collection platform that helps agencies, brands, and market research firms worldwide drive the right decisions for all digital content (images, videos, interfaces, and apps). Carsten works out of Boston, United States, and Dublin, Ireland.

Before joining Emozo Labs, Carsten worked for digital agencies in Boston, United States, and London, United Kingdom, on-site with his client Forrester in Boston, United States, and for a B2B growth consultancy and a software development company remotely.

Alex Owen-Hill,

Professional speaker, communications coach, and voice-focused content strategist.

Alex Owen-Hill works with tech companies and business owners to uncover the unique Voice of Their Business - a voice that improves the consistency in brand communications, improves company culture, and attracts the people they most want to work with. As a professional speaker, communications coach, and voice-focused content strategist, he is an expert at helping companies and their employees communicate engagingly - without feeling inauthentic or being fake about it!

About Kathryn Strachan

Kathryn Strachan,

Managing Director & Owner, Copy House Ltd.

Kathryn Strachan is the owner & Managing Director of an award-winning technology content marketing agency in the UK, Copy House Ltd.

Copy House is the leading UK content marketing agency specialising in technology and FinTech. They work with well-known brands within this space including the FinTech Open Banking Giant, Klarna and blue-chip companies like Travelex. Helping technology brands bring their vision to life with the use of cleverly crafted and engaging SEO copy.

Kathryn is also a successful industry speaker that specialises in SEO, B2B Content Marketing, and Company Culture talks. She has participated in numerous industry-leading events, most recently becoming a Semrush verified speaker. Kathryn is passionate about creating a world that's more accessible and fair with the power of words by helping educate customers on the value of technology.

About Copy House TechTalks - Webinar Series

Copy House talks all things tech, as Kathryn Strachan explores industry trends, challenges, and marketing opportunities facing the technology and FinTech sectors. We interview industry experts, marketers, and technology business leaders & managers to provide industry insights and advice straight from the source.

We believe in creating a world that’s more accessible and fair for all, by providing honest advice to scale up your tech-enabled business. We know firsthand how difficult it is to capture your audience’s attention, especially in a technical field that your target market may struggle to understand. Copy House TechTalks is a webinar series that offers your company advice for all stages of growth. We explore the good, the bad, and the trends of technology marketing. Looking into a wide range of tech sectors; from open banking, blockchain, cybersecurity to DevOps and more. Giving you first-hand advice from different marketing panellists specialising in; content, PR, social media, website design, and more. Copy House TechTalks series has something for everyone working in technology to discover.

Other Information

This event will take place via Zoom, please ensure you have all the necessary systems installed. You will receive the event link via the confirmation email and an event reminder at least 15minutes prior to the event. Please add the details to your calendars.