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University of Southampton Highfield Campus

Physics Building - 46/3001

Southampton

SO17 1BJ

United Kingdom

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Description

Our guests from Mezzo Labs, Adrian Kingwell, Managing Director and Andy Chang, Head of Consulting, will present an overview of what a Web Analytics agency does to support the digital marketing strategy for national and international companies. They will also describe a "day in the life" of a web analyst. Mezzo Labs accepted to present to us the different tools that are used, and some examples of the problems solved for clients.

In this presentation, students will have the chance to obtain answers to questions regarding the Web Analytics domain for digital marketers, how you can start your career in analytics and find out what job opportunities are in the market.

Adrian founded Mezzo Labs in 2006 and it has become the largest independent web analytics agency in the UK with global clients such as Barclays Bank and HSBC.

All staff and students welcome.

WHO SHOULD ATTEND

  • Students enrolled in Digital Marketing and Analytics modules

  • Students and staff interested in Digital marketing and Web Analytics domain

Refreshments will be available

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Location

University of Southampton Highfield Campus

Physics Building - 46/3001

Southampton

SO17 1BJ

United Kingdom

View Map

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