A Deep Dive into Mailchimp Automation

Master Mailchimp automation with expert tips and strategies. From basic to advanced—simple, effective and smart marketing made easy

Overview

In a world where emails flood inboxes by the second, knowing how to automate the right message at the right time isn't just useful—it's essential. A Deep Dive into Mailchimp Automation takes you through the A to Z of mastering Mailchimp’s automation tools, whether you're a beginner getting your first campaign out the door or a seasoned pro tightening your workflows.

This course blends logic with creativity, helping you set up impactful email sequences, smarter audience segmentation, and time-saving automation strategies that make your marketing work for you—while you focus on what matters. No fluff, just sharp, streamlined steps to get you where you need to go with clarity and confidence.

Learning Outcomes

• Set up Mailchimp automation workflows from basic to advanced.
• Optimise email campaigns using audience segmentation and targeting.
• Analyse campaign data for informed marketing decisions.
• Schedule emails that adapt to subscriber behaviour and timing.
• Use tags and triggers to personalise user journeys effectively.
• Navigate Mailchimp tools with confidence and marketing intuition.

Course Curriculum

• Basic
• Advanced

Who is this Course For

• Small business owners wanting better email marketing outcomes
• Marketing professionals aiming to sharpen automation techniques
• Freelancers managing client campaigns through Mailchimp
• Bloggers and content creators growing subscriber lists
• E-commerce sellers increasing conversions via smart emails
• Agencies streamlining client communications effectively
• Email marketing beginners ready to learn structured automation
• Digital marketers improving campaign delivery and efficiency

Career Path

• Email Marketing Specialist – £32,000/year (UK average)
• Digital Marketing Executive – £30,000/year (UK average)
• CRM Manager – £45,000/year (UK average)
• Marketing Automation Analyst – £38,000/year (UK average)
• Freelance Email Consultant – £200–£400/day (UK average)
• Campaign Manager – £42,000/year (UK average)