£105.05

A Masterclass In Digital Marketing for eCommerce in Brighton

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Brighton

Brighton

BN1

United Kingdom

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Aimed at those that have an exisiting online eCommerce business, those that want to set one up or for people who want to work supporting eCommerce businesses in their digital marketing needs.

We will tailor the day towards the specific needs of those that attend and spend lots of time focusing on real world examples and reviewing your current projects.

THIS IS MOST SUITED TO THOSE THAT USE SHOPIFY / WOOCOMMERCE / BIG COMMERCE / BIG CARTEL.

FOR THOSE INTERESTED THAT ONLY USE ETSY, THIS WORKSHOP IS HOW TO BUILD YOUR OWN STORE. AS A RESULT YOU WILL KEEP ALL YOUR CUSTOMERS VALUABLE DATA, HAVING MUCH MORE CONTROL OF YOUR STORE AND GROWTH AND AVOID PAYING THE HIGH FEES OF ETSY.

- WE WILL RUN A SEPERATE COURSE FOR EVENT/MUSIC PROMOTION - Contact us below for more information.



MAIN AREAS COVERED

1. What is a sales funnel?

This is the basis of everything that we do at We Are Fable. We will discuss the basic concept of a sales funnel & look at some specific examples of funnels we have built for our clients. We will look at how to apply this to your business and develop this throughout the day.

2. Tracking your progress.

We will look at how to use analytics to track your progress and find out what works in your funnel and what doesn't. We will talk about UTM codes / FB PIXEL / Google Analytics. This is what will allow you to become data driven in your decisions.

3. Attracting new customers.

We will look at diffrent ways to attract new business to your website, store or platform. These will include Facebook / Twitter / Instagram / Pinterest / SEO / PR.

4. Remarketing

Ever had a pair of boots follow you around the internet - Would you be more likely to buy that jacket you just saw last week if someone reminded you it existed and offered you a 10% discount just after you got paid? - We will look at how to set this up and use it effectively.

5. Email Marketing / pop ups

How to automate your emails without being annoying and grow your business while you sleep.

6. New Platforms

How to find new audiences by trying out new platforms - imagine if you could times your orders by 3 using exactly the same information and with very little extra work on managing listings.



By the end of the workshop you should walk away with:

  • A sketch of your own sales funnel
  • An understanding of tracking methods
  • FB Advertising account set up with pixel installed
  • A plan of how to launch your first campaign to attract new customers
  • A plan of how to exploit different social media platforms
  • A plan for your first remarketing campaign and an understanding of how to impliment it
  • A plan to capture emails from pop ups (best practice)
  • A plan for 5 automated email marketing campaigns


Sign up now and start optimising your business!

https://goo.gl/WrWbvE

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Date and Time

Location

Brighton

Brighton

BN1

United Kingdom

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