NEW BUSINESS CULTURE MASTERCLASS, LONDON
The agencies who achieve the most growth do so because they put new business at the heart of the agency, making it a priority for all. Learn how to get the whole agency contribiting to the winning of new business with Camilla Honey, Managing Director of renowned agency growth consultancy JFDI.
September 23rd, 09:30 - 1:00PM
@ Karmarama, 20 Farringdon Road, London. EC1M 3HE
Tickets £199+VAT, only 15 places available!
For all ambitious agencies, new business is their lifeblood. However the responsibility for delivering new business often rests with just one or two individuals.
The world of agency new business has changed so that new business now has to be everyone’s business.
This Masterclass will look at how you can develop an effective new business culture for your agency and will cover:
- The new business landscape – how has it evolved, and what does that mean for us now?
- As a result, what do clients want?
- How all individuals in an agency can do their bit to contribute to new business.
- Tools to help implement a new business culture in your agency.
- Exercises to help put theory into practice and for individuals to start contributing to the new business cause.
ABOUT OUR SPEAKER
CAMILLA HONEY, JFDI
Camilla Honey has specialised in new business for over 25 years and so her advice isn’t from a textbook, it is very real. Initially, within agencies, she worked in the new business department for Roose & Partners and J Walter Thomson, and then as a new business consultant to JWT, St Luke’s, HHCL and many companies within CHIME.
Identifying a need for help to support agencies with new business and marketing, Camilla launched JFDI in 2004. Since that time JFDI has worked with over 300 marketing communication agencies across every discipline, from very small agencies to the largest
Camilla is passionate about doing new business in a more considered and effective way – bringing in opportunities via in-bound marketing, focusing on obtaining a high conversion rate, and growing clients.
She is also a firm believer in making sure new business is everyone’s business, and instilling an entrepreneurial culture within agencies to ensure their best assets – their people - unlock the potential value within, by encouraging everyone to play their part with new business and marketing to ensure agency growth.
Camilla won Best Female Marketer: Independent Consultant in the Women in Marketing Awards 2014.
When & Where
The Art of New Business
The Art of New Business is a collaborative network of like-minded individuals set up by Karla Morales-Lee and Sarah Bradley. Our focus is on finding new ways of winning business, and giving support and advice to each other. We run events in London and Manchester for new business executives, managers and directors working in the creative sector. For each event we select speakers who can inspire our network to think differently about what they do and how to do it. We want to lead the search for ‘a better way’. That means better people, better processes, better tools and better results. Bringing in new business for your agency can often be a lonely, high pressured job, so this network has been set up to support and inspire those of you facing daily pressure to bring in new business, often in silo from the rest of their organisation.