A more effective approach to sales for 2026

Improve your sales using mindset tactics that actually work.

A new year is the perfect time to take a fresh look at how you approach sales.

Many businesses we speak to are dealing with the same sales challenges, including:

• Inconsistent sales results month to month
• Sales conversations feeling awkward or uncomfortable
• A lack of confidence when following up leads
• Plenty of activity, but not enough conversions
• Sales teams working hard but not always working in the right way

With added pressure after November’s Budget (particularly around tax increases and cashflow), improving turnover has never felt more important.

We are holding a practical, no-fluff webinar, for business owners and sales teams across East Anglia who want to improve results by getting the mindset side of sales right - without scripts, pressure tactics or anything that feels unnatural.

_____________________________________

This webinar is ideal for:

• Business owners who are also responsible for sales and want more consistent results
• Salespeople who want to feel more confident, professional and effective
• Small-to-medium-sized businesses with a strong focus on sales-led growth
• Teams working in industries where relationships, trust and conversions matter
• Sales managers who want to support their team and improve overall sales performance

_____________________________________

What we’ll cover

During the session, we’ll look at the foundations of successful selling, including:

• Sales mindset and professionalism
• What selling really means in today’s business environment
• Why mindset has such a big impact on sales performance
• The key characteristics of high-performing salespeople
• What sets top sales professionals apart

Confidence, motivation and credibility

• How to approach sales conversations with confidence
• Staying motivated and consistent, even when results dip
• What it means to be a professional salesperson
• Using testimonials properly to build trust and improve conversions

Practical application

• Simple actions you can take immediately
• Homework to help you apply what you’ve learned after the session

_____________________________________

What you’ll gain from attending

By the end of the webinar you will:

☑️ Have a clearer understanding of what effective selling actually looks like

☑️ Know how to spot mindset issues that may be holding sales back

☑️ Feel more confident and professional in sales conversations

☑️ Understand how to build trust and credibility more quickly

☑️ Leave with practical steps you can use straight away to increase sales activity and turnover

_____________________________________

This session is practical, relatable and focused on real-world sales challenges faced by SMEs.

Date: Tuesday 20th January 2026
Time: 10:00am – 11:00am
Format: Live online webinar
Cost: Free

Who should attend: Business owners and salespeople based in East Anglia

Please register to receive the webinar link and follow-up resources after the session.