A new approach to listening

Your people are always talking.

But are you hearing what matters?

In this 40-minute webinar, we’ll share how we helped Macmillan move beyond surveys — and towards a deeper, more human understanding of their people’s experience.

We ran a listening experiment using reflective journals — giving people space to slow down, speak freely, and surface what they were really feeling.

Then we used AI to make sense of what came back — turning thousands of reflections into clear, behavioural insight.

Not just data points. Direction.

The result?

A listening approach that helped Macmillan see what was really going on — and take simple, practical steps to shape their culture with confidence.

🎯 What you’ll learn:

• Why traditional surveys miss what matters — and what to do instead
• How reflective journals helped capture the emotional rhythm of working life
• How we used AI to spot patterns without reducing people to data
• How to land insight in a way people remember — and act on

👥 Who it’s for:
People leaders. Culture builders. Change owners.
For the leaders rethinking how to listen — and what to do next.

🔧 Why it matters:
This was a real experiment — and it worked.
Now it’s something you can adapt and use in your organisation.