A Personal Tale of Google AdWords

Discover the ups, downs, and everything in between of Google AdWords through a personal journey designed to teach with honesty, wit and clarity.

Overview

Ever wondered what happens when a regular person dives headfirst into the swirling vortex of Google AdWords? A Personal Tale of Google AdWords is not your typical guide filled with jargon and clichés. Instead, it’s an honest, slightly humorous, and sharply insightful walk through the maze of pay-per-click campaigns, keyword bidding, and ad copy conundrums. This course doesn’t overpromise or underdeliver—it simply tells the story of learning by doing (and sometimes failing) with the Google AdWords machine.

You’ll explore the mechanics behind campaign setups, budgeting hiccups, conversion tracking, and the occasional panic moment when your daily spend mysteriously vanishes. But every click teaches a lesson, and every misstep adds to your experience. Whether you're a solo hustler, a business owner, or just plain curious, this tale will teach you the ropes without the fluff—wrapped in humour, human experience and heaps of helpful know-how.

Learning Outcomes

• Understand the core structure of a Google AdWords campaign
• Identify the right keywords for different marketing objectives
• Analyse basic campaign performance through key AdWords metrics
• Write compelling ad copy tailored to searcher intent
• Recognise budgeting strategies that maximise ad visibility
• Learn optimisation tactics to improve click-through and conversions

Who is this Course For

• Beginners eager to understand Google AdWords without confusion
• Freelancers wanting to manage ads for their own projects
• Small business owners who want more from their marketing spend
• Content writers aiming to learn basic ad copywriting techniques
• Digital marketers brushing up on PPC without endless theory
• Students exploring advertising tools beyond social media platforms
• Entrepreneurs trying to control their own online advertising costs
• Anyone who's spent money on ads and felt slightly betrayed

Career Path

• PPC Specialist – £30,000 average salary per year
• Digital Marketing Executive – £28,000 average salary per year
• SEM Analyst – £32,500 average salary per year
• Marketing Campaign Manager – £35,000 average salary per year
• Freelance Google Ads Consultant – £200–£400 per day (project based)
• E-commerce Marketing Coordinator – £29,000 average salary per year