Date: 02 Feb 2012, PRmoment Conferences
Cost: Tickets are £155 + VAT
Venue: Ketchum Pleon, Central London
If you have problems booking this conference, or require further information please call on 01962 774686, or email firstname.lastname@example.org. Our offices are open 9 - 5.30pm Monday to Friday. Please note we can also take credit card bookings on our booking hotline number 01962 774686.
8.45am Registration, coffee and croissants
9.10am Chairperson's Introduction
9.15am How World Vision uses social media to mobilise supporters and support beneficiaries during a crisis
Kate Nicholas, Chief Communications Officer, World Vision
• What is World Vision’s social media response for beneficiaries?
• How does World Vision use social media to mobilise supporters during a crisis?
• How does World Vision embed social media into their communications campaigns?
• How World Vision uses social media to communicate internally with their global constituents
9.45am How can you put together a social media monitoring tool to enable you to respond to a social media crisis?
Richard Bagnall, MD, Metrica
• Why do should companies monitor the social web?
• How should you organise your social monitoring processes and what might they look like
• What channels do you need to measure to create an effective early warning system
• What are the signs that you response is working? Or not working?
• Big brands need a social media monitoring system – but do SME’s?
10.10am Case Study: The Arab Spring - Tui’s three themes of social media communications
Christian Cull, Communications Director, Tui
The Crisis: Following Foreign Office advice, and with only 24 hours’ notice, how did social media help Tui evacuate a number of resorts across the Middle East?
A Customer Communications Tool:
Resort Closure: When customers were no longer able to visit their original destination, how did Tui use social media channels to communicate their alternative choices/options?
Industrial Action: How Tui used social media to update customers during the recent Greek air traffic controller strikes
A Media Relations Tool:
How Tui use Twitter to keep journalists up to date with the latest developments during a crisis
10.45am Networking coffee break
11.10am What does the perfect Crisis Response Team Look Like?
Speaker to be confirmed
• What is the skill set required for a social media response team
• How many people should be in a crisis response team
• What is the role of scenario planning in social media crisis response
11.45am What does a social media crisis cost a brand?
James Ainsworth, Community Manager, Social and Web Solutions, Alterian
• How far does public opinion shift in a PR crisis and how long does it take a brand to recover?
• How do the social media responses of Dominoes, Nestle and United Airlines Compare?
• How does a social media crisis affects a company’s share price?
• How a brand’s response to a crisis can affect how quickly their positive sentiment recovers
12.15pm How companies can use their own blogs and web forums as an early warning system
Clare Moore-Bridger, Communications Manager, eBay
• Why eBay do not monitor Facebook or Twitter
• How eBay encourages engagement though their message boards, forums and blogs
• How eBay responds to potentially serious themes that the monitoring of their forums picks up
12.35pm How to use social media during a corporate crisis
Leading corporate brand
• How to use social media to communicate in a crisis situation
• How to use social media as a customer relations tool during a crisis
• Why social media monitoring is an excellent early warning system for bands
• How social media fits in to the integrated communications program for product recalls
1.05pm Chairperson's closing summary
1.15pm Buffet lunch and informal networking
2.00pm Close of conference
When & Where
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