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A Spotlight on Gen Z- what is next in youth travel

British Educational Travel Association (BETA)

Tuesday, 5 November 2019 from 10:30 to 11:45 (GMT)

A Spotlight on Gen Z- what is next in youth travel

Ticket Information

Type End Quantity
Registered Interest 4 Nov 2019 Free  

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Event Details

Youth, student and educational travel is the most powerful segment of the travel and tourism industry

Generation Z have never experienced the world without technology or the internet and they are changing the economy and the way in which business is done. They are Millennials 2.0

Last year 305 million young people travelled to study, work or tour. Their desire for more socially responsible, meaningful and honest experiences are disrupting the travel, tourism and education space.  As such brands need to find new ways in which to engage these digital natives where traditional marketing methods fail.

In this session we will look at growth trends in the market, the behavioural characteristics and more importantly share how to capture the interest of these digital natives.

This session is FREE to all World Travel Market delegates and is part of the official event programme.

Delegates will have access on a first-come, first-served basis, however you can register your interest to attend.

Do you have questions about A Spotlight on Gen Z- what is next in youth travel? Contact British Educational Travel Association (BETA)
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When & Where


World Travel Market, Excel,
South Gallery Rooms 20 & 21
Royal Victoria Dock, 1 Western Gateway
E16 1XL London
United Kingdom

Tuesday, 5 November 2019 from 10:30 to 11:45 (GMT)


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Organiser

British Educational Travel Association (BETA)

The British Educational Travel Association (BETA) was established in 2003 as a not for profit membership association and represents some of the biggest and best-known businesses in the youth, student and educational travel industry.

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