Ever since Katharine Cook Briggs and her daughter Isabel Briggs Myers created the famous Myers-Briggs Type Indicator (MBTI), coaches, trainers and other HR professionals have been using psychometric instruments to help facilitate conversations about the way people think, feel and behave.
The limiting factor with all these instruments is that they are unable to account for what Carl Jung called the 'unconscious mind' - how can a person answer questions about things they are not consciously aware of?
However, the advances that have taken place in neuroscientific research during the last decade have provided a much better understanding of the way in which our brains work. This enabled MyBrain International to develop MiND, the world's first 'neurometric'.
Being based on neuroscience, a MiND report goes beyond the traditional psychometric explanation of how a person is by providing an evidence-based explanation as to why they are the way they are and why other people may offer a different perspective to their own.
In this talk Alistair Schofield will explain the science that underpins the MiND instrument as well as providing a practical explanation of the advantages a neurometric instrument provides.
About the speaker
Following a degree in economics, Schofield joined the computer industry with Unisys. He held a variety of senior management roles within the UK, before becoming Director of European Alliances. In 1997, he joined the insurance industry as Sales Director of Scottish Provident, during the following four years, more than quadrupling sales and positioning the company as the largest suplier of personal protection insurance products in the UK.
In 2003 he founded the highly acclaimed training company Extensor, which has delivered custom-designed programmes for many of the UK's top companies. In 2007 he co-founded MyBrain International, based on his long-term interest in neuroscience and its links to organisational performance.