£28.62

A World Without Brands - Why It Wouldn't Work

Event Information

Share this event

Date and Time

Location

Location

Museum of Brands, Packaging and Advertising

111-117 Lancaster Road

London

W11 1QT

United Kingdom

View Map

Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

This event is part of the Museum of Brands’ professional development programme: a series of talks, workshops and masterclasses in 2019. With a focus on brand, marketing and advertising, these sessions enable attendees to delve deeply into various aspects of these broad subjects.


Overview

Rory Sutherland, Vice Chairman of Ogilvy UK, will examine the vital role brands play in our society. He argues that for too long we have completely underestimated brands. Misled by economic rationalists, who assume we live in a world of complete certainty, perfect trust and perfect information, we tend to see them as a little bit of optional magic-dust which adds a little perceived sizzle to the true sausage of product or service utility. Nothing could be further from the truth. Brands, and the feedback and commitment mechanisms they enable, are essential to the functioning of an innovative and effective economy, and to the emergent intelligence of markets.

Yet the world is full of people who don't want to acknowledge their importance of brands - not only our old enemies among economists and communists, but increasingly our new hyper-rationalist overlords in Silicon Valley.


What you will learn

In this session you will discover the power brands hold and will be encouraged to think deeply about the role they play in our lives.


Agenda

6.30-7pm After-hours access to the Museum, drinks and networking
7-8pm Talk with Rory Sutherland
8-8.30pm Q&A and discussion
8.30-9pm Bar and networking in the Museum


About Rory Sutherland

Rory Sutherland is the Vice Chairman of Ogilvy, where he has worked since 1988. This attractively vague job title has allowed him to form a behavioural science practice within the agency whose job is to uncover the hidden business and social possibilities which emerge when you apply creative minds to the latest thinking in psychology and behavioural science.


Supported by The Marketors' Trust


Share with friends

Date and Time

Location

Museum of Brands, Packaging and Advertising

111-117 Lancaster Road

London

W11 1QT

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

Save This Event

Event Saved