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AAR Masterclass: Creating strong client:agency relationships


Tuesday, 3 October 2017 from 08:30 to 10:30 (BST)

AAR Masterclass: Creating strong client:agency...

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Ticket Type Sales End Price Fee VAT Quantity
Creating strong client:agency relationships Ended £199.00 £11.44 £42.09

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Event Details

Bigger ears lead to better questions

Anticipating customer needs, listening to their concerns, asking the right questions and knowing when to bring in other members of the team are key elements of being a top Maitre D’ in any restaurant. And it's the same with agencies.

Great work will attract client visits in the same way great food attracts diners, but poor service threatens the prospects of a repeat visit.

In our next Masterclass, AAR Managing Partners Tony Spong and Vicky Gillan explore the worrying trend of clients reviewing accounts on the basis of agencies 'not understanding their business'.

We believe there is a real opportunity to work out what needs to change to address these “live” issues, and the repetitive ones, too.

If you have a point of view then please join us on Tuesday 3 October at the Ivy Club where we'll share our thoughts and have our big ears open to the views within your agencies.

Presenters: Tony Spong and Vicky Gillan, Managing Partners, AAR

Who should attend: Agency senior management, heads of client services and those leading client business.

Full details can be found here

Price: £199.00 per person (ex VAT)


Do you have questions about AAR Masterclass: Creating strong client:agency relationships? Contact AAR

When & Where

The Loft at The Ivy Club
9 West Street
WC2H 9NE London
United Kingdom

Tuesday, 3 October 2017 from 08:30 to 10:30 (BST)

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AAR is a management consultancy that specialises in helping brands establish and manage modern marketing and innovation partnerships. We work with those seeking to appoint partners to deliver brand management, PR, communications and advertising, media management, digital and business transformation.

We work with marketing and innovation teams to help them make the right decisions in choosing new partners. Typical marketing briefs include consultancy in the appointment of new agency partners, roster rationalisation, agency model evaluations, benchmarking fees, and help delivering more effective working partnerships. In our innovation practice typical briefs include helping brands find partners to drive growth and deliver business transformation.

Established in 1975, we were the first intermediary in the world and have pioneered best practice for over four decades. We remain the leading consultancy in the marketplace 

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