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AAR Masterclass: Developing your agency proposition

AAR Group Limited

Thursday, 22 February 2018 from 08:30 to 10:30 (GMT)

AAR Masterclass: Developing your agency proposition

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AAR Masterclass: Developing your agency proposition Ended £199.00 £13.43 £42.49

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Event Details

Why are agencies so insecure?

I’m sure we all have friends who choose the same dish every time they go to a curry house while another friend will try the thing they’ve never had before and live with the consequences. It’s funny how one person’s ‘risk’ is another’s ‘adventure’.

Feeling safe and secure is a fundamental human need and the way we navigate menus is based on this. Hence, we have expressions like ‘comfort zone’ and ‘comfort food’. 

At this time of year, we meet many agencies whose New Year’s resolution is to update their proposition and rewrite their narrative, moving out of their comfort zone. For some it is no more than choosing a different dish at the curry house but for others, it’s deciding to eat somewhere totally new.

What they all have in common, however, is the inclusion of what we call the ‘insecurity slides’. These are the comfort food of agency credentials; their poppadum’s, chutneys, Cobra’s and side dishes, which can detract from your key message.

To identify your insecurity slides and build a story that flows, come along to our next Masterclass for some 'safe' adventure!

Presenters: Tony Spong and Robin Charney, AAR

Do you have questions about AAR Masterclass: Developing your agency proposition? Contact AAR Group Limited

When & Where


The Loft at The Ivy Club
9 West Street
WC2H 9NE London
United Kingdom

Thursday, 22 February 2018 from 08:30 to 10:30 (GMT)


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Organiser

AAR Group Limited

AAR is a management consultancy that specialises in helping brands establish and manage modern marketing and innovation partnerships. We work with those seeking to appoint partners to deliver brand management, PR, communications and advertising, media management, digital and business transformation.

We work with marketing and innovation teams to help them make the right decisions in choosing new partners. Typical marketing briefs include consultancy in the appointment of new agency partners, roster rationalisation, agency model evaluations, benchmarking fees, and help delivering more effective working partnerships. In our innovation practice, typical briefs include helping brands find partners to drive growth and deliver business transformation.

Established in 1975, we were the first intermediary in the world and have pioneered best practice for over four decades. We remain the leading consultancy in the marketplace.

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